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Kerze Im Glas Ohne Duft

Fail

Shoppers spend an estimated $33K a year here, so Kerze Im Glas Ohne Duft is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€33K/yr93K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
54%top-5 click share · 20 brands · 42 sellers

Flapen Score

Kerze Im Glas Ohne Duft against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerze Im Glas Ohne Duft is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerze Im Glas Ohne Duft market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerze Im Glas Ohne Duft 93K times last year and spent an estimated €33K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.0%
Market size, estimated
€33Ka year
Peak month
November4.1× the quietest month
Top search term
kerze im glas ohne duft22K searches a year

02 · Price

A sale here is worth €17.82.

Listings sell for €17.82 on average, from €4.56 to €40.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €17.82 that is €0 to €2K a year per listing.

Average price
€17.82inside the $15 to $100 sweet spot
Price range
€4.56–€40.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #224 within Kerzen & Kerzenhalter. It carries 794 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
77%
Out of stock, average day
18.1%
Average rank
#224in Kerzen & Kerzenhalter
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
794per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kerze Im Glas Ohne Duft products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€3K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

42

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 93%

Open market

30%

  • NIVEA21%
  • Candelo19%
  • BELLE VOUS12%
  • bolsius7%
  • HORECA CANDLES5%
  • Nivea Sun5%

Demand

Kerze Im Glas Ohne Duft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Kerze Im Glas Ohne Duft search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kerze im glas ohne duft22K/yr
  • kerzen im glas günstig19K/yr
  • kleine kerzen im glas15K/yr
  • deko kerzen im glas2K/yr
  • kerzen im glas ohne duft9K/yr
  • nivea kerze6K/yr
  • nivea duftkerze6K/yr
  • kerze in glas3K/yr
  • glaskerzen4K/yr
  • kerze im glas klein4K/yr

Reviews and returns

What reviews say buyers love and hate about Kerze Im Glas Ohne Duft

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geruch”
30%of negative reviews mention “Geruch”
0.8%of orders come back
“Duft dezent”
A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kerze Im Glas Ohne Duft questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data