Is keramikpfanne profitable to sell on Amazon Germany?

The niche generates €502K/yr across 27 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the keramikpfanne niche?

13 brands and 62 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in keramikpfanne?

Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Haltbarkeit. The return rate is 2.5%.

When does demand for keramikpfanne peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the keramikpfanne niche?

Listings span €17.67–€77.66; the average listing price is €37.10 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.

keramikpfanne

Worth a look

Shows a sweet-spot price point ($37.10 avg), but soft demand (-28.9% this quarter) keeps it on the watch list.

Avg price

Incredible€37.10

avg listing price — sweet spot $15–$100

Price range

Incredible€17.67–€77.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good€502K

€502K/yr · 670K searches

Review moat

Okay1,795.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, keramikpfanne is a €502K/yr Amazon Germany market (670K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

keramikpfanne market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €371K–€464K; units × avg price
Conversion rate: 2.0%
Avg BSR: #261
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 7.9%
Avg brand age: 54 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

16%

ZWIEGER haus & küche29%
Redchef27%
Tefal11%
GiPP7%
WMF5%
Fissler5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top keramikpfanne search terms

keramikpfanne287K/yr -27.3%1.2% conv.
keramik pfanne70K/yr -30.9%1.3% conv.
ceramic pan45K/yr -18.3%0.7% conv.
pfanne keramik48K/yr -28.4%1.5% conv.
pfanne keramikbeschichtung36K/yr -30.9%1.3% conv.
emaille pfanne37K/yr -44.6%0.4% conv.
keramikpfanne 28cm20K/yr -19.0%2.6% conv.
ceramic pfanne19K/yr -35.5%0.9% conv.
riess emaille pfanne17K/yr -43.4%0.4% conv.
keramikpfanne 24cm10K/yr -17.3%1.7% conv.

All search terms

Top keramikpfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZWIEGER Keramik Pfanne ohne PTFE und PFOA Pfanne PFAS frei Aluguss für alle Herdarten (inklusive Induktion) geeignet - Keramikbeschichtung 28 cm

ZWIEGER haus & küche€31.853.4★70 rev

ZWIEGER Keramik Pfannenset ohne PTFE und PFOA Pfannen PFAS frei Aluguss für alle Herdarten (inklusive Induktion) geeignet - Keramikbeschichtung 28 cm 24 cm und 20 cm

ZWIEGER haus & küche€57.703.2★41 rev

Redchef Keramik Pfanne 28cm Antihaft Beschichtet Bratpfanne Induktion Omelette Pfanne Kochgeschirr Chefs Pan PTFE-frei PFAS-frei PFOA-frei Kratzfest Spülmaschinenfest Beige

Redchef€25.843.8★420 rev

Fissler Ceratal Comfort Pfanne (20cm Grau) Made in Germany Keramikpfanne hergestellt ohne PFAS/PTFE CookStar Boden Induktion

Fissler€47.794.1★993 rev

GiPP Granit-Antihaft-Bratpfanne Gesunde und ungiftige Pfanne induktionsgeeignet PFAS und PFOA-frei spülmaschinenfest mit Ergonomischer Griff (Weiß 24cm)

GiPP€17.674.1★3,248 rev

Newest

by launch date

Koch Kode 28cm Keramikpfanne Große Keramik Bratpfanne Induktion mit Edelstahlgriff Antihaft Ceramic Frying Pan PTFE PFAS PFOA Frei Spülmaschinenfest Beige

Koch Kode€24.5080 rev

2w ago

Tefal Reflect On Bratpfanne 28 cm keramische Antihaftbeschichtung recycelter Aluminiumkörper Thermo-Signal für alle Herdarten einfache Reinigung Creme G0220632

Tefal€31.2397 rev

4mo ago

Amazon Basics Keramik-Antihaft-Edelstahl-Induktionspfanne 28cm mit Soft-Touch-Griff

Amazon Basics€25.744,706 rev

4mo ago

ZWIEGER Keramik Pfanne ohne PTFE und PFOA Pfanne PFAS frei Aluguss für alle Herdarten (inklusive Induktion) geeignet - Keramikbeschichtung 28 cm

ZWIEGER haus & küche€31.8570 rev

5mo ago

ZWIEGER Keramik Pfannenset ohne PTFE und PFOA Pfannen PFAS frei Aluguss für alle Herdarten (inklusive Induktion) geeignet - Keramikbeschichtung 28 cm 24 cm und 20 cm

ZWIEGER haus & küche€57.7041 rev

5mo ago

What buyers say about keramikpfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Einfache Reinigung17%

“easy zu reinigen”

Preis-Leistungs-Verhältnis7%

“Preis Leistung OK”

Kocherlebnis5%

“Tolles Kochset”

Heizung3%

“Kein anbraten und gute Wärmeferteilung”

Benutzerfreundlichkeit3%

“sich sehr komfortabel handhaben”

Stärke3%

“Solide”

Antihaftbeschichtung3%

“Besonders begeistert bin ich von der Keramikbeschichtung”

Backen3%

“Super Pfannenset”

beworben Vs Tatsächliches Produkt2%

“Genau was was ich wollte”

What buyers complain about

Qualität insgesamt16%

“Ungenügende Qualität”

Haftung/Klebrigkeit16%

“Klebt alles an trotz sorgfältiger Pflege”

Haltbarkeit11%

“Haltbarkeit schlecht”

Einfache Reinigung6%

“Trotz stetiger Pflege und säubern des Produktes”

Heizung6%

“Wird ungleichmäßig heiß”

Antihaftbeschichtung5%

“Lösen der Beschichtung”

Gesamtgröße3%

“Jedoch finde ich die 28'er Pfanne viel zu klein was die Bratfläche betrifft”

Preis-Leistungs-Verhältnis2%

“Nichtmal 10 Euro Wert”

Kocherlebnis2%

“Die seltsamste Pfanne”

Lackqualität2%

“Beschichtung mangelhaft”

Top return reasons

Gesamtgröße24%

Qualität insgesamt8%

Haftung/Klebrigkeit8%

Funktionalität insgesamt7%

Kratzfestigkeit5%

Mechanismus probleme5%

Defekt Material/Teile4%