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Keksstempel

Fail

Shoppers spend an estimated $15K a year here, so Keksstempel is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€15K/yr77K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
51%top-5 click share · 22 brands · 45 sellers

Flapen Score

Keksstempel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Keksstempel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keksstempel market on Amazon at a glance

Shoppers on Amazon Germany searched for Keksstempel 77K times last year and spent an estimated €15K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
1.9%
Market size, estimated
€15Ka year
Peak month
November17.1× the quietest month
Top search term
keksstempel44K searches a year

02 · Price

A sale here is worth €10.03.

Listings sell for €10.03 on average, from €5.58 to €20.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €10.03 that is €0 to €1K a year per listing.

Average price
€10.03under the $15 to $100 sweet spot
Price range
€5.58–€20.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #853 within Backen. It carries 171 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
24.1%
Average rank
#853in Backen
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
171per listing
Listings tracked
24

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Keksstempel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

45

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

51%

Top 20: 97%

Open market

40%

  • Brand 113%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Keksstempel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Keksstempel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keksstempel44K/yr
  • keks stempel6K/yr
  • plätzchenstempel4K/yr
  • keksstempel weihnachten18K/yr
  • plätzchen stempel5K/yr

Reviews and returns

What reviews say buyers love and hate about Keksstempel

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Verklemmen/Verstopfen”
1.9%of orders come back
“Teig bleibt stecken”
A buyer, on “Verklemmen/Verstopfen”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keksstempel questions

Answered from the same tracked data.