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Kallax

Fail

Demand is soft, at -34.7% this quarter, so Kallax is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€87K/yr273K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
52%top-5 click share · 15 brands · 48 sellers

Flapen Score

Kallax against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kallax is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kallax market on Amazon at a glance

Shoppers on Amazon Germany searched for Kallax 273K times last year and spent an estimated €87K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
0.6%
Market size, estimated
€87Ka year
Peak month
October1.6× the quietest month
Top search term
kallax160K searches a year

02 · Price

A sale here is worth €49.59.

Listings sell for €49.59 on average, from €14.94 to €146.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €49.59 that is €0 to €5K a year per listing.

Average price
€49.59inside the $15 to $100 sweet spot
Price range
€14.94–€146.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #357 within Aufbewahrung & Organisation. It carries 6,107 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
38%
Out of stock, average day
2.9%
Average rank
#357in Aufbewahrung & Organisation
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
6,107per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kallax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€9K€13K€17K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

48

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 88%

Open market

11%

  • IKEA60%
  • VASAGLE12%
  • WOLTU6%
  • Ikea Kallax5%
  • Amazon Basics4%
  • Clutter Cover3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Kallax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Kallax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kallax160K/yr
  • ikea kallax regal48K/yr
  • regalwürfel18K/yr
  • ikea billy regal8K/yr
  • regal weiß hochglanz4K/yr
  • kalax regal4K/yr
  • regal weiss hochglanz5K/yr
  • billy regal ikea5K/yr
  • regal weiß 30 cm breit8K/yr
  • weißes regal schmal4K/yr

Reviews and returns

What reviews say buyers love and hate about Kallax

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Montage/Installation”
16%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Super schlechte Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kallax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data