Kallax
FailDemand is soft, at -34.7% this quarter, so Kallax is a Fail.
- Flapen Score
- 41 / 100Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 4841
- Market size
- €87K/yr273K searches / yr
- 90-day growth
- -34.7%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 48 sellers
Flapen Score
Kallax against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kallax is stronger. Inside it, weaker.
Market
The Kallax market on Amazon at a glance
Shoppers on Amazon Germany searched for Kallax 273K times last year and spent an estimated €87K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -34.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €87Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- kallax160K searches a year
02 · Price
A sale here is worth €49.59.
Listings sell for €49.59 on average, from €14.94 to €146.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €49.59 that is €0 to €5K a year per listing.
- Average price
- €49.59inside the $15 to $100 sweet spot
- Price range
- €14.94–€146.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #357 within Aufbewahrung & Organisation. It carries 6,107 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 38%
- Out of stock, average day
- 2.9%
- Average rank
- #357in Aufbewahrung & Organisation
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,107per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kallax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
11%
- Brand 160%
- Brand 212%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (9 brands, 11%)
Demand
Kallax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Kallax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kallax160K/yr
- ikea kallax regal48K/yr
- regalwürfel18K/yr
- ikea billy regal8K/yr
- regal weiß hochglanz4K/yr
- kalax regal4K/yr
- regal weiss hochglanz5K/yr
- billy regal ikea5K/yr
- regal weiß 30 cm breit8K/yr
- weißes regal schmal4K/yr
Reviews and returns
What reviews say buyers love and hate about Kallax
We read the reviews and the return reasons for every product selling here.
“Super schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kallax questions
Answered from the same tracked data.









