- Flapen Score
- 39 / 100Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 4839
- Market size
- €197K/yr173K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 42%top-5 click share · 6 brands · 65 sellers
Flapen Score
Kai against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kai is stronger. Inside it, weaker.
Market
The Kai market on Amazon at a glance
Shoppers on Amazon Germany searched for Kai 173K times last year and spent an estimated €197K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €197K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €197Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- kai66K searches a year
02 · Price
A sale here is worth €139.21.
Listings sell for €139.21 on average, from €13.84 to €320.45. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €139.21 that is €0 to €14K a year per listing.
- Average price
- €139.21above the $15 to $100 sweet spot
- Price range
- €13.84–€320.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€14K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #326 within Küchenmesser. It carries 320 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 83%
- Out of stock, average day
- 0.3%
- Average rank
- #326in Küchenmesser
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 320per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Kai products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KAI Shun Classic japanisches Kochmesser 20 cm Klingenlänge - Damastmesser 32 Lagen VG MAX Kern - 61 (1) HRC - Pakkaholzgriff - Made in Japan - Küchenmesser Chefmesser Universalmesser geschmiedet
- Price
- €148.67
- Rating
- 4.6/5
- Reviews
- 2,098
- Age
- 19y ago

KAI Shun Classic kleines Santoku 14 cm Klingenlänge - First Touch - Damastmesser 32 Lagen VG MAX Kern - 61 (1) HRC - Pakkaholzgriff - Made in Japan - japanisches Kochmesser Küchenmesser geschmiedet
- Price
- €96.40
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 19y ago

KAI Shun Premier Tim Mälzer Santoku 18 cm Klingenlänge - VG-MAX Kern 61 HRC 32 Lagen Damast hochglanzpoliert - Pakkaholz mittelbraun gemasert - Hammerschlagoberfläche - Made in Japan
- Price
- €152.57
- Rating
- 4.7/5
- Reviews
- 494
- Age
- 16y ago

KAI Shun Classic Red Santoku DM-0717RD Japanisches Santoku-Messer 18 cm Vielseitiges Küchenmesser mit scharfem VG-MAX-Stahl Perfekt für Fleisch Fisch und Gemüse LIMITIERT 3000 St.
- Price
- €228.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

KAI Shun Premier Tim Mälzer japanisches Kochmesser 20 cm Klingenlänge - VG-MAX Kern 61 HRC 32 Lagen Damast hochglanzpoliert - Pakkaholz mittelbraun gemasert - Hammerschlagoberfläche - Made in Japan
- Price
- €157.49
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 16y ago
Trending
estimated 90-day click momentum
KAI Shun Classic Santoku 18 cm Klingenlänge mit Kullenschliff - Damastmesser 32 Lagen VG MAX Kern - 61 (1) HRC - Pakkaholzgriff - Made in Japan - japanisches Kochmesser Küchenmesser geschmiedet
- Price
- €150.81
- Rating
- 4.7/5
- Reviews
- 737
- Age
- 19y ago

KAI Shun Classic japanisches Kochmesser 3er Set - Santoku 18 cm Klingenlänge + Allzweckmesser 15 cm Klingenlänge + Officemesser 9 cm Klingenlänge Damastmesser 32 Lagen VG MAX Kern 61 HRC Pakkaholz
- Price
- €320.45
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 17y ago

KAI Shun Premier Tim Mälzer Nakiri 14 cm Klingenlänge - VG-MAX Kern 61 (1) HRC 32 Lagen Damast hochglanzpoliert - Pakkaholz mittelbraun gemasert - Hammerschlagoberfläche - Made in Japan
- Price
- €157.92
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 13y ago

KAI Shun Classic kleines Santoku 14 cm Klingenlänge - First Touch - Damastmesser 32 Lagen VG MAX Kern - 61 (1) HRC - Pakkaholzgriff - Made in Japan - japanisches Kochmesser Küchenmesser geschmiedet
- Price
- €96.40
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 19y ago

KAI 6716S Wasabi black Santoku 165 mm t=2.0
- Price
- €42.76
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 19y ago
Newest
by launch date
KAI Shun Premier TDM-1785 Tantō Kochmesser Limitierte Jubiläumsedition VG MAX Damaszenerstahl Pakkaholzgriff
- Price
- €246.65
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 10mo ago

KAI Shun Classic Red Santoku DM-0717RD Japanisches Santoku-Messer 18 cm Vielseitiges Küchenmesser mit scharfem VG-MAX-Stahl Perfekt für Fleisch Fisch und Gemüse LIMITIERT 3000 St.
- Price
- €228.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

KAI Shun Classic Kiritsuke 15 cm Klingenlänge - Damastmesser 32 Lagen VG MAX Kern - 61 (1) HRC - Pakkaholzgriff - Made in Japan - japanisches Kochmesser Küchenmesser geschmiedet
- Price
- €146.38
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 2y ago

Kai Shun Classic White Kochmesser DM-0777W Kiritsukemesser ultrascharf und limitiert 5555 St. hochwertiges Damastmesser mit 15 cm Klinge + großes Eichenbrett 34x21 cm VK: 239 -
- Price
- €147.31
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 6y ago

Kai Shun Classic Premier Officemesser TDM-1700 japanisches ultra-scharfes Damaststahl-Messer 25 x 15 cm VK: 179 -
- Price
- €118.41
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
65
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 86%
Open market
0%
- Shun45%
- KAI40%
- Palatina Werkstatt8%
- Generisch6%
- Kidsnado1%
- KAI/Palatina Werkstatt1%
Demand
Kai search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Kai search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kai66K/yr
- kai shun messer30K/yr
- kai messer21K/yr
- kai shun17K/yr
- kai shun premier tim mälzer15K/yr
- tim mälzer messer11K/yr
- kai shun classic4K/yr
- shun messer6K/yr
- shun3K/yr
Reviews and returns
What reviews say buyers love and hate about Kai
We read the reviews and the return reasons for every product selling here.
“Messer schnell kaputt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kai questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









