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Kai

Fail

The top 5 brands take 99% of clicks, so Kai is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€197K/yr173K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
42%top-5 click share · 6 brands · 65 sellers

Flapen Score

Kai against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kai is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kai market on Amazon at a glance

Shoppers on Amazon Germany searched for Kai 173K times last year and spent an estimated €197K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €197K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
0.8%
Market size, estimated
€197Ka year
Peak month
December2.6× the quietest month
Top search term
kai66K searches a year

02 · Price

A sale here is worth €139.21.

Listings sell for €139.21 on average, from €13.84 to €320.45. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €139.21 that is €0 to €14K a year per listing.

Average price
€139.21above the $15 to $100 sweet spot
Price range
€13.84–€320.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #326 within Küchenmesser. It carries 320 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
83%
Out of stock, average day
0.3%
Average rank
#326in Küchenmesser
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
320per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • Brand 145%
  • Brand 240%
  • Brand 38%
  • Brand 46%
  • Brand 51%
  • Brand 61%

Demand

Kai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Kai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kai66K/yr
  • kai shun messer30K/yr
  • kai messer21K/yr
  • kai shun17K/yr
  • kai shun premier tim mälzer15K/yr
  • tim mälzer messer11K/yr
  • kai shun classic4K/yr
  • shun messer6K/yr
  • shun3K/yr

Reviews and returns

What reviews say buyers love and hate about Kai

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Qualität insgesamt”
100%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Messer schnell kaputt”
A buyer, on “Haltbarkeit”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Kai questions

Answered from the same tracked data.