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Käseplatte

Maybe

Products sell for $24.27 on average, inside the sweet spot. But demand is soft, at -26.8% this quarter, so Käseplatte is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€56K/yr177K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
34%top-5 click share · 33 brands · 89 sellers

Flapen Score

Käseplatte against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Käseplatte is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Käseplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Käseplatte 177K times last year and spent an estimated €56K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
1.3%
Market size, estimated
€56Ka year
Peak month
December4.4× the quietest month
Top search term
charcuterie board46K searches a year

02 · Price

A sale here is worth €24.27.

Listings sell for €24.27 on average, from €8.02 to €50.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €24.27 that is €0 to €2K a year per listing.

Average price
€24.27inside the $15 to $100 sweet spot
Price range
€8.02–€50.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #222 within Besteck. It carries 376 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
15.5%
Average rank
#222in Besteck
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
376per listing
Listings tracked
44

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Käseplatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

89

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

34%

Top 20: 75%

Open market

53%

  • Brand 111%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Käseplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Käseplatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcuterie board46K/yr
  • käseplatte46K/yr
  • käsebrett41K/yr
  • käsebrett mit messer17K/yr
  • cheese board7K/yr
  • käsebrett holz6K/yr
  • käse set5K/yr
  • käseteller5K/yr
  • käseplatte holz4K/yr

Reviews and returns

What reviews say buyers love and hate about Käseplatte

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
2.6%of orders come back
“War letztendlich zu klein”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Käseplatte questions

Answered from the same tracked data.