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Jura

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Jura is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€5.1M/yr1.3M searches / yr
90-day growth
-17.7%search demand this quarter
Competition
84%top-5 click share · 5 brands · 138 sellers

Flapen Score

Jura against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Jura is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jura market on Amazon at a glance

Shoppers on Amazon Germany searched for Jura 1.3M times last year and spent an estimated €5.1M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
16.8%
Market size, estimated
€5.1Ma year
Peak month
July2.1× the quietest month
Top search term
jura378K searches a year

02 · Price

A sale here is worth €22.99.

Listings sell for €22.99 on average, from €6.51 to €48.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At €22.99 that is €345K to €460K a year per listing.

Average price
€22.99inside the $15 to $100 sweet spot
Price range
€6.51–€48.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
€345K–€460K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #12 within Kaffee, Tee & Espresso. It carries 5,722 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
11.1%
Average rank
#12in Kaffee, Tee & Espresso
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
5,722per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Jura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 221%
  • Brand 39%
  • Brand 43%
  • Brand 53%

Demand

Jura search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Jura search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jura378K/yr
  • jura filterpatrone claris smart271K/yr
  • jura filter79K/yr
  • jura e880K/yr
  • philips entkalker kaffeevollautomaten63K/yr
  • jura claris smart44K/yr
  • philips entkalker38K/yr
  • entkalker philips kaffeevollautomat33K/yr
  • jura claris smart plus21K/yr
  • jura wasserfilter32K/yr

Reviews and returns

What reviews say buyers love and hate about Jura

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
39%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Zwar etwas teurer als irgendwelche no name Produkte”
A buyer, on “Preis-Leistungs-Verhältnis”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jura questions

Answered from the same tracked data.