Is jura profitable to sell on Amazon Germany?

The niche generates €5.1M/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the jura niche?

5 brands and 138 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jura?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Kompatibilität – insgesamt, Filterung. The return rate is 0.2%.

When does demand for jura peak?

Demand is steady year-round — the busiest month runs 2.1× the quietest.

What does it cost to enter the jura niche?

Listings span €6.51–€48.21; the average listing price is €22.99 (sweet spot $15–$100). The average incumbent carries 5,722 reviews — the moat a new listing must climb.

jura

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible€5.1M

€5.1M/yr · 1.3M searches

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€22.99

avg listing price — sweet spot $15–$100

Price range

Great€6.51–€48.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,722.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, jura is a €5.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

jura market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: €3.4M–€4.6M; units × avg price
Conversion rate: 16.8%
Avg BSR: #12
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 11.1%
Avg brand age: 54 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

JURA64%
PHILIPS21%
GLACIER FRESH9%
Sillar3%
Saeco3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.1×

Open Trend

Top jura search terms

jura378K/yr -23.7%1.3% conv.
jura filterpatrone claris smart271K/yr -1.8%20.7% conv.
jura filter79K/yr -7.0%18.5% conv.
jura e880K/yr -20.3%0.9% conv.
philips entkalker kaffeevollautomaten63K/yr -21.7%22.3% conv.
jura claris smart44K/yr -12.2%19.8% conv.
philips entkalker38K/yr -29.8%16.7% conv.
entkalker philips kaffeevollautomat33K/yr -34.2%16.8% conv.
jura claris smart plus21K/yr +6.2%23.8% conv.
jura wasserfilter32K/yr -16.7%16.0% conv.

All search terms

Top jura products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 3er-Pack - 24233

JURA€33.104.8★12,279 rev

Philips Universal Flüssigentkalker für Kaffeevollautomaten 0 5l Flasche 2 Anwendungen Entfernt Kalk Verbessert Kaffeegeschmack Verlängert Gerätelebensdauer (CA6700/22)

PHILIPS€6.514.7★16,389 rev

JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 4er-Pack - 25066

JURA€48.214.8★1,377 rev

GLACIER FRESH Wasserfilter Kompatibel mit Jura E8 E6 Kaffeevollautomat 6 Stück

GLACIER FRESH€39.204.7★366 rev

JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 1er-Pack - 24232

JURA€12.554.7★2,059 rev

Newest

by launch date

Wartungs-Set für Philips Kaffeevollautomaten Entkalker 250 ml + CA6704/10 Entfetter + HD5061 Schmierfett + 2x Sillar Ersatzfilter CA6903 + Reinigungsbürste

Sillar€29.7589 rev

3mo ago

GLACIER FRESH Wasserfilter Kompatibel mit Jura E8 E6 Kaffeevollautomat 6 Stück

GLACIER FRESH€39.20366 rev

8mo ago

GLACIER FRESH Wasserfilter Kompatibel mit Jura E8 E6 Kaffeevollautomat 3 Stück

GLACIER FRESH€25.161,037 rev

11mo ago

JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 4er-Pack - 25066

JURA€48.211,377 rev

2y ago

JURA original - CLARIS Smart+ Filterpatrone mit automatischer Filtererkennung - TÜV-zertifizierte Hygiene - 3er-Pack - 24233

JURA€33.1012,279 rev

3y ago

What buyers say about jura

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße21%

“Passt”

Qualität insgesamt14%

“Super Produkt”

Preis-Leistungs-Verhältnis14%

“Günstige Alternative”

Filterung13%

“Super Filter”

beworben Vs Tatsächliches Produkt11%

“Produkt entsprichtBeschreibung”

Kompatibilität – insgesamt8%

“Kompatibel mit Jura Filter”

Einfache Reinigung4%

“Perfekte Reinigung”

Benutzerfreundlichkeit3%

“Leicht zu handhaben”

Effizienz3%

“Funktioniert immer bestens”

Haltbarkeit2%

“Maschine hält länger”

What buyers complain about

Preis-Leistungs-Verhältnis39%

“Zwar etwas teurer als irgendwelche no name Produkte”

Kompatibilität – insgesamt13%

“Falsche Kompatibilität in der Beschreibung”

Filterung12%

“Wasserfilter nicht Orginal”

Gesamtgröße5%

“Passt definitiv nicht”

Haltbarkeit4%

“Erst kaputt”

Qualität insgesamt3%

“Schlechte Qualität, lieber woanders kaufen”

Farbe1%

“Die Farben außen am Stift sind nicht identisch mit den Malfarben”

Benutzerfreundlichkeit1%

“war nach 40 - 50 Kaffee unbrauchbar geworden.”

Gewicht schwer1%

“Die Filter sind nur halb so schwer als die originalen”

beworben Vs Tatsächliches Produkt1%

“Falsche Kompatibilität in der Beschreibung”

Top return reasons

Gesamtgröße42%

Kompatibilität – insgesamt28%

Filterung16%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt2%

Preis-Leistungs-Verhältnis1%

Qualität insgesamt1%

Auslaufsicher1%

Haltbarkeit1%

Defekt Material/Teile1%

Common questions

Is jura profitable to sell on Amazon Germany?: The niche generates €5.1M/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the jura niche?: 5 brands and 138 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jura?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Kompatibilität – insgesamt, Filterung. The return rate is 0.2%.
When does demand for jura peak?: Demand is steady year-round — the busiest month runs 2.1× the quietest.
What does it cost to enter the jura niche?: Listings span €6.51–€48.21; the average listing price is €22.99 (sweet spot $15–$100). The average incumbent carries 5,722 reviews — the moat a new listing must climb.