joop decke
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great134.15avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great€38.80–€107.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€76.27avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€137K€137K/yr · 138K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, joop decke is a €137K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
joop decke market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €114K–€153K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #474
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 45%
- Out of stock
- 3.1%
- Avg brand age
- 47 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Joop!96%
- LOOKS BY WOLFGANG JOOP4%
Demand
Weekly Amazon search volume, last 45 weeks — -47.1% search growth over the last 90 days.Top joop decke search terms
- joop decke101K/yr
- joop decken für couch17K/yr
- decke joop7K/yr
- joop wohndecke7K/yr
- joop decke beige5K/yr
Top joop decke products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joop! Uni-Doubleface I flauschig-weiche Kuscheldecke Ecru-Feder I Wohndecke aus Baumwolle & Polyacryl in Natur I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€86.784.5★358 rev
Joop! Uni-Doubleface I flauschig-weiche Kuscheldecke Sand-Pergament I Wohndecke aus Baumwollmischgewebe in beige I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€86.774.5★358 rev
Joop! Uni Doubleface Wohndecke
Joop!€57.574.6★281 rev
Joop! Plaid Decke Uni Doubleface Taupe-Anthrazit Baumwolle/Dralon Maße: 200cm x 150cm 631381
Joop!€67.654.5★132 rev
Joop! Wohndecke Uni-Doubleface Baumwollmischung anthrazit Größe 150x200 cm 739377
Joop!€52.594.6★106 rev
Newest
by launch date
Joop! Wohndecken Leo Creme
Joop!€80.228 rev
Joop! Wohndecke Cornflower Double Baumwollmischung schwarz Größe 150x200 cm
Joop!€91.698 rev
Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Navy-Silber I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€107.7434 rev
Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Sand-Rauch I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€107.9934 rev
LOOKS BY WOLFGANG JOOP Kuscheldecke 150x200 cm Decke grau hochwertige und kuschelweiche Baumwollmischung
LOOKS BY WOLFGANG JOOP€38.80125 rev
Trending
90-day click momentumJoop! Uni-Doubleface I flauschig-weiche Kuscheldecke Ecru-Feder I Wohndecke aus Baumwolle & Polyacryl in Natur I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€86.784.5★
Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Navy-Silber I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
Joop!€107.744.8★
Joop! Wohndecken Leo Creme
Joop!€80.224.8★
Joop! Melange-Doubleface I flauschig-weiche Kuscheldecke Graphit-Ecru I Wohndecke aus Baumwoll-Mischgewebe in Melange-Optik I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex
Joop!€98.154.4★
Joop! Plaid Decke Uni Doubleface Taupe-Anthrazit Baumwolle/Dralon Maße: 200cm x 150cm 631381
Joop!€67.654.5★
What buyers say about joop decke
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“weich”
“Sehr kuschelig”
“Nach x mahl Waschen noch top in Form”
“Wunderbare Decke”
“warm”
“Wohndecken”
“Leicht und kuschelig”
“Super Preis-Leistungs-Verhältnis”
What buyers complain about
“Auf den Bildern wirkt die Decke wesentlich dunkler, als die gelieferte”
Top return reasons
Common questions
- Is joop decke profitable to sell on Amazon Germany?
- The niche generates €137K/yr across 20 tracked products. 90-day search growth is -47.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the joop decke niche?
- 2 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in joop decke?
- Top complaints mined from reviews: Farbe. The return rate is 1.2%.
- What does it cost to enter the joop decke niche?
- Listings span €38.80–€107.99; the average listing price is €76.27 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.