- Flapen Score
- 39 / 100Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 4839
- Market size
- €137K/yr138K searches / yr
- 90-day growth
- -47.1%search demand this quarter
- Competition
- 55%top-5 click share · 2 brands · 28 sellers
Flapen Score
Joop Decke against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Joop Decke is stronger. Inside it, weaker.
Market
The Joop Decke market on Amazon at a glance
Shoppers on Amazon Germany searched for Joop Decke 138K times last year and spent an estimated €137K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -47.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €137Ka year
- Top search term
- joop decke101K searches a year
02 · Price
A sale here is worth €76.27.
Listings sell for €76.27 on average, from €38.80 to €107.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €76.27 that is €0 to €8K a year per listing.
- Average price
- €76.27inside the $15 to $100 sweet spot
- Price range
- €38.80–€107.99
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€8K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #474 within Bettwaren & Bettwäsche. It carries 134 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 45%
- Out of stock, average day
- 3.1%
- Average rank
- #474in Bettwaren & Bettwäsche
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 134per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Joop Decke products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Joop! Uni-Doubleface I flauschig-weiche Kuscheldecke Ecru-Feder I Wohndecke aus Baumwolle & Polyacryl in Natur I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €86.78
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 6y ago

Joop! Uni-Doubleface I flauschig-weiche Kuscheldecke Sand-Pergament I Wohndecke aus Baumwollmischgewebe in beige I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €86.77
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 7y ago

Joop! Uni Doubleface Wohndecke
- Price
- €57.57
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 7y ago

Joop! Plaid Decke Uni Doubleface Taupe-Anthrazit Baumwolle/Dralon Maße: 200cm x 150cm 631381
- Price
- €67.65
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 12y ago

Joop! Wohndecke Uni-Doubleface Baumwollmischung anthrazit Größe 150x200 cm 739377
- Price
- €52.59
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 8y ago
Trending
estimated 90-day click momentum
Joop! Uni-Doubleface I flauschig-weiche Kuscheldecke Ecru-Feder I Wohndecke aus Baumwolle & Polyacryl in Natur I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €86.78
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 6y ago

Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Navy-Silber I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €107.74
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 3y ago

Joop! Wohndecken Leo Creme
- Price
- €80.22
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Joop! Melange-Doubleface I flauschig-weiche Kuscheldecke Graphit-Ecru I Wohndecke aus Baumwoll-Mischgewebe in Melange-Optik I Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex
- Price
- €98.15
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 6y ago

Joop! Plaid Decke Uni Doubleface Taupe-Anthrazit Baumwolle/Dralon Maße: 200cm x 150cm 631381
- Price
- €67.65
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 12y ago
Newest
by launch date
Joop! Wohndecken Leo Creme
- Price
- €80.22
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Joop! Wohndecke Cornflower Double Baumwollmischung schwarz Größe 150x200 cm
- Price
- €91.69
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Navy-Silber I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €107.74
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 3y ago

Joop! Mosaic Kuscheldecke I samt-weiche Wohn-Decke in Sand-Rauch I Sofadecke aus Baumwollmischgewebe | Tagesdecke 150x200cm | nachhaltig produziert in Deutschland I Öko-Tex Standard 100
- Price
- €107.99
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 3y ago

LOOKS BY WOLFGANG JOOP Kuscheldecke 150x200 cm Decke grau hochwertige und kuschelweiche Baumwollmischung
- Price
- €38.80
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- Joop!96%
- LOOKS BY WOLFGANG JOOP4%
Demand
Joop Decke search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2× · 11 of 12 months tracked
Search terms
Top Joop Decke search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- joop decke101K/yr
- joop decken für couch17K/yr
- decke joop7K/yr
- joop wohndecke7K/yr
- joop decke beige5K/yr
Reviews and returns
What reviews say buyers love and hate about Joop Decke
We read the reviews and the return reasons for every product selling here.
“Auf den Bildern wirkt die Decke wesentlich dunkler, als die gelieferte”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joop Decke questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









