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Joop Bettwäsche

Fail

The top 5 brands take 100% of clicks, so Joop Bettwäsche is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€91K/yr146K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
58%top-5 click share · 2 brands · 24 sellers

Flapen Score

Joop Bettwäsche against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Joop Bettwäsche is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joop Bettwäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Joop Bettwäsche 146K times last year and spent an estimated €91K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.6%
Market size, estimated
€91Ka year
Peak month
December2.5× the quietest month
Top search term
joop bettwäsche 135 x 20053K searches a year

02 · Price

A sale here is worth €102.11.

Listings sell for €102.11 on average, from €30.52 to €139.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €102.11 that is €0 to €10K a year per listing.

Average price
€102.11above the $15 to $100 sweet spot
Price range
€30.52–€139.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,012 within Bettwaren & Bettwäsche. It carries 84 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
85%
Out of stock, average day
11.3%
Average rank
#2,012in Bettwaren & Bettwäsche
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
84per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Joop Bettwäsche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Joop Bettwäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Joop Bettwäsche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joop bettwäsche 135 x 20053K/yr
  • joop bettwäsche50K/yr
  • bettwäsche joop17K/yr
  • bettwäsche joop sale7K/yr
  • joop bettwäsche 200x2007K/yr
  • bettwäsche 135x200 joop7K/yr
  • joop bettwäsche 140x2004K/yr

Reviews and returns

What reviews say buyers love and hate about Joop Bettwäsche

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
100%of negative reviews mention “beworben Vs Tatsächliches Produkt”
2.6%of orders come back
“Nicht wie in der beschreibung”
A buyer, on “beworben Vs Tatsächliches Produkt”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Joop Bettwäsche questions

Answered from the same tracked data.