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Japanisches Messerset

Fail

Shoppers spend an estimated $18K a year here, so Japanisches Messerset is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€18K/yr60K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
30%top-5 click share · 25 brands · 53 sellers

Flapen Score

Japanisches Messerset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Japanisches Messerset is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanisches Messerset market on Amazon at a glance

Shoppers on Amazon Germany searched for Japanisches Messerset 60K times last year and spent an estimated €18K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
0.3%
Market size, estimated
€18Ka year
Peak month
December3.3× the quietest month
Top search term
japanisches messerset9K searches a year

02 · Price

A sale here is worth €103.21.

Listings sell for €103.21 on average, from €35.65 to €379.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €103.21 that is €0 to €10K a year per listing.

Average price
€103.21above the $15 to $100 sweet spot
Price range
€35.65–€379.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #144 within Küchenmesser. It carries 1,091 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#144in Küchenmesser
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,091per listing
Listings tracked
49

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Japanisches Messerset products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

€0€535€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

53

Est. top-5 brand share

53%

Top 20: 98%

Est. top-5 click share

30%

Top 20: 74%

Open market

41%

  • SHAN ZU12%
  • HOSHANHO11%
  • Wakoli11%
  • SYOKAMI10%
  • SANMEIHO8%
  • PAUDIN6%

Demand

Japanisches Messerset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Japanisches Messerset search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • japanisches messerset9K/yr
  • messerset japanisch14K/yr
  • japanische messer set10K/yr
  • japanese knife set6K/yr
  • japanische küchenmesser set5K/yr
  • japanisches messer set12K/yr
  • messerblock damast3K/yr

Reviews and returns

What reviews say buyers love and hate about Japanisches Messerset

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.7%of orders come back
“Für den Preis kein cent wert”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Japanisches Messerset questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data