Is isomatte 2 personen profitable to sell on Amazon Germany?

The niche generates €108K/yr across 66 tracked products. 20 of 30 products launched in the last 360 days are still selling. 90-day search growth is +256.5%. Flapen's verdict: Worth a look (65/100).

How competitive is the isomatte 2 personen niche?

40 brands and 134 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in isomatte 2 personen?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Geruch. The return rate is 3.3%.

When does demand for isomatte 2 personen peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 12.7× the quietest.

What does it cost to enter the isomatte 2 personen niche?

Listings span €10.98–€161.30; the average listing price is €49.28 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.

isomatte 2 personen

Worth a look

Shows demand growing +256.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+256.5%

90-day search growth — must beat 0% to launch

Avg price

Great€49.28

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€10.98–€161.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Okay2,491.8

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€108K

€108K/yr · 113K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon Germany niche tracking, isomatte 2 personen is a €108K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

isomatte 2 personen market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €99K–€123K; units × avg price
Conversion rate: 1.9%
Avg BSR: #56
Page quality: 0%
Prime: 86%
Sponsored: 88%
Out of stock: 16.7%
Avg brand age: 37 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

134

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

28%

Top 20: 64%

Open market

49%

HIKENTURE14%
Myxslop9%
Intex8%
Origem8%
HiiPeak8%
Satisure5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +256.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 12.7×

Open Trend

Top isomatte 2 personen search terms

camping matratze 140x20020K/yr +302.4%1.7% conv.
isomatte 2 personen16K/yr +295.4%1.6% conv.
isomatte selbstaufblasend 2 personen18K/yr +310.9%1.7% conv.
isomatte 140x20011K/yr +220.9%1.8% conv.
camping zubehör schlafen7K/yr +711.9%0.1% conv.
isomatte 120x20010K/yr +159.3%0.7% conv.
isomatte 100x2008K/yr +183.8%0.6% conv.
camping matratze 120x2007K/yr +230.4%0.9% conv.
isomatte 80 cm breit5K/yr +145.6%0.9% conv.
doppel isomatte4K/yr +214.1%1.0% conv.

All search terms

Top isomatte 2 personen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myxslop Isomatte Camping 12CM Doppel Camping Matratze Ultraleicht Luftmatratze Schlafmatte für 2 Personen Kleines Packmaß mit Fußpumpe & Kissen für Reise Outdoor Wandern Zelt Strand

Myxslop€50.664.2★560 rev

HIKENTURE Aufblasbare Isomatte für 2 Personen Camping Isomatte Ultraleicht Camp Luftmatratze Schlafmatte 120cm mit Pumpsack für Outdoor Wandern Strand Grau

HIKENTURE€63.274.3★1,390 rev

Satisure Camping Isomatte Aussen Wasserdicht 2 Personen Camping Matratze Aufblasbare Outdoor mit Fußpresse Pumpe Luftmatratze Wasser Strand Zelt Pool Dachzelt Auto

Satisure€37.724.2★94 rev

JEMULICE Doppel Isomatte Camping Verdicktes Aufblasbare Matratze Ultraleicht Luftmatratze Camping für 2 Personen Aufblasbare mit Fußpumpe & Kissen für Outdoor Wandern Zelt

JEMULICE€45.014.3★1,997 rev

Origem Isomatte Selbstaufblasend 14CM Ultraleichte 2 Personen Luftmatratze Camping Aufblasbar Kleines Packmaß mit Fußpumpe übergroße Matratze für Zelt Rucksack Wandern und Camping

Origem€53.813.8★486 rev

Newest

by launch date

HiiPeak Ultraleichte Isomatte aufblasbar 200×140 cm Doppel-Luftmatratze Camping für 2 Personen mit integrierter Fußpumpe & Kissen 12cm Camping Matratze - Luftmatratze doppelt

HiiPeak€47.5562 rev

5mo ago

JATEKA Isomatte Camping Aufblasbare Isomatte 2 Personen Sleeping Mat mit Kissen & Fußpumpe Kompakte Leichte Luftmatratze für Camping Rucksackreisen Wandern Reisen Zelt

JATEKA€41.88722 rev

5mo ago

FORRINX Isomatte Camping 2 Personen 9 5cm verdickt 204x130cm Luftmatratze Doppel Luftzellenmatte Aufblasbare Matratze Outdoor Wasserdicht Campingmatte Schlafmatte für Strand Zelt Wandern

FORRINX€41.7060 rev

6mo ago

Satisure Camping Isomatte Aussen Wasserdicht 2 Personen Camping Matratze Aufblasbare Outdoor mit Fußpresse Pumpe Luftmatratze Wasser Strand Zelt Pool Dachzelt Auto

Satisure€37.7294 rev

7mo ago

FORRINX Isomatte Camping 2 Personen 9CM 200x130CM Aufblasbare Schlafmatte Doppel Ultraleicht Campingmatratze Wasserdicht Luftzellenmatte für Outdoor Wandern Zelt Strand

FORRINX€35.12246 rev

7mo ago

What buyers say about isomatte 2 personen

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt23%

“Für mehr Comfort beim Camping”

Qualität insgesamt11%

“Top Produkt”

Gesamtgröße7%

“It fits for my needs”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt6%

“Produkt wie bestellt geliefert”

Benutzerfreundlichkeit5%

“Alles easy”

Kissen4%

“Super coole Matratze mit kleinem Packmaß”

Schaum4%

“Super Matratze”

Gewicht leicht3%

“Ultraleicht”

Inflation/Deflation3%

“Kann glücklicherweise fürs campen auch mit einer normalen Luftpumpe aufgepumpt werden, sehe robust und unfassbar gemütlich”

What buyers complain about

Haltbarkeit16%

“Schnell defekt”

Qualität insgesamt9%

“Die Produktrezensionen sind nicht nachvollziehbar”

Geruch7%

“Stinkt extrem nach Chemie”

Gesamtgröße6%

“Kleiner als angegeben”

beworben Vs Tatsächliches Produkt6%

“Reklamation”

Komfort insgesamt4%

“ist unbequem”

Dicke4%

“Das Material ist in Ordnung, wenn es auch etwas dünn wirkt”

Inflation/Deflation3%

“Schade, Luftbett hält nicht”

Preis-Leistungs-Verhältnis3%

“Absolute Geldverschwendung”

Auslaufsicher2%

“Undicht”

Top return reasons

Gesamtgröße28%

Komfort insgesamt13%

Dünn7%

Funktionalität insgesamt6%

Qualität insgesamt5%

Geruch5%

Inflation/Deflation4%

Atmungsaktivität3%

Defekt Material/Teile3%

Haltbarkeit2%

Common questions

Is isomatte 2 personen profitable to sell on Amazon Germany?: The niche generates €108K/yr across 66 tracked products. 20 of 30 products launched in the last 360 days are still selling. 90-day search growth is +256.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the isomatte 2 personen niche?: 40 brands and 134 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in isomatte 2 personen?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Geruch. The return rate is 3.3%.
When does demand for isomatte 2 personen peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 12.7× the quietest.
What does it cost to enter the isomatte 2 personen niche?: Listings span €10.98–€161.30; the average listing price is €49.28 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.