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Imou L11

Fail

Demand is soft, at -51.5% this quarter, so Imou L11 is a Fail.

Flapen Score
24
24 / 100
Ranks 4,146 of 4,240 Küche, Haushalt & Wohnen niches · −24 vs the category median of 48
Market size
€24K/yr7K searches / yr
90-day growth
-51.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 9 sellers

Flapen Score

Imou L11 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Imou L11 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imou L11 market on Amazon at a glance

Shoppers on Amazon Germany searched for Imou L11 7K times last year and spent an estimated €24K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-51.5%
Conversion, latest week
3.2%
Market size, estimated
€24Ka year
Peak month
November3.0× the quietest month
Top search term
imou saugroboter5K searches a year

02 · Price

A sale here is worth €111.06.

Listings sell for €111.06 on average, from €15.50 to €176.32. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €111.06 that is €0 to €11K a year per listing.

Average price
€111.06above the $15 to $100 sweet spot
Price range
€15.50–€176.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #461 within Haushaltsreiniger & Staubsauger. It carries 1,526 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#461in Haushaltsreiniger & Staubsauger
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,526per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Imou L11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 230%
  • Brand 320%
  • Brand 417%
  • Open — no brand owns it (0%)

Demand

Imou L11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Imou L11 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imou saugroboter5K/yr
  • imou l11 pro1K/yr
  • imou l11759/yr

Reviews and returns

What reviews say buyers love and hate about Imou L11

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Einfache Reinigung”
20%of negative reviews mention “Einfache Reinigung”
4.9%of orders come back
“kein gründliches Reinigen.”
A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Imou L11 questions

Answered from the same tracked data.