Skip to content

Ilbays Putztücher Original

Fail

The top 5 brands take 100% of clicks, so Ilbays Putztücher Original is a Fail.

Flapen Score
33
33 / 100
Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size
€46K/yr40K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 6 sellers

Flapen Score

Ilbays Putztücher Original against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ilbays Putztücher Original is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ilbays Putztücher Original market on Amazon at a glance

Shoppers on Amazon Germany searched for Ilbays Putztücher Original 40K times last year and spent an estimated €46K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
9.6%
Market size, estimated
€46Ka year
Peak month
March1.4× the quietest month
Top search term
ilbays putztücher original20K searches a year

02 · Price

A sale here is worth €12.09.

Listings sell for €12.09 on average, from €9.57 to €15.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At €12.09 that is €6K to €9K a year per listing.

Average price
€12.09under the $15 to $100 sweet spot
Price range
€9.57–€15.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #156 within Haushaltsreiniger & Staubsauger. It carries 2,607 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#156in Haushaltsreiniger & Staubsauger
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
2,607per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ilbays Putztücher Original products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 27%
  • Brand 32%

Demand

Ilbays Putztücher Original search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ilbays Putztücher Original search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ilbays putztücher original20K/yr
  • ilbays5K/yr
  • zaubertücher6K/yr
  • ilbays tücher5K/yr
  • zaubertücher fenster3K/yr

Reviews and returns

What reviews say buyers love and hate about Ilbays Putztücher Original

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Einfache Reinigung”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.4%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ilbays Putztücher Original questions

Answered from the same tracked data.