Ikea

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

3.0%

Market size, estimated

€168Ka year

Peak month

September5.6× the quietest month

Top search term

einkaufstasche faltbar116K searches a year

Listings sell for €12.25 on average, from €3.30 to €41.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €12.25 that is €1K to €3K a year per listing.

Average price

€12.25under the $15 to $100 sweet spot

Price range

€3.30–€41.71

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

1.4%of orders · Amazon Germany median 1.1%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #372 within Einkaufskörbe & -taschen. It carries 907 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

5.1%

Average rank

#372in Einkaufskörbe & -taschen

Average rating

4.47 starsAmazon Germany average 4.37 stars

Average reviews

907per listing

Listings tracked

105

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months