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Ihram

Fail

Demand is soft, at -69.5% this quarter, so Ihram is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€29K/yr41K searches / yr
90-day growth
-69.5%search demand this quarter
Competition
50%top-5 click share · 18 brands · 23 sellers

Flapen Score

Ihram against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ihram is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ihram market on Amazon at a glance

Shoppers on Amazon Germany searched for Ihram 41K times last year and spent an estimated €29K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -69.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-69.5%
Conversion, latest week
3.0%
Market size, estimated
€29Ka year
Peak month
December7.7× the quietest month
Top search term
ihram19K searches a year

02 · Price

A sale here is worth €24.14.

Listings sell for €24.14 on average, from €11.20 to €39.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €24.14 that is €0 to €2K a year per listing.

Average price
€24.14inside the $15 to $100 sweet spot
Price range
€11.20–€39.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #765 within Badausstattung. It carries 90 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#765in Badausstattung
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
90per listing
Listings tracked
30

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ihram products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

24%

  • Brand 121%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Ihram search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Reviews and returns

What reviews say buyers love and hate about Ihram

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Polster-/Stoffqualität”
4.9%of orders come back
“Der Stoff ist nicht von der guten Qualität, die ich in Mekka gesehen habe”
A buyer, on “Polster-/Stoffqualität”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ihram questions

Answered from the same tracked data.