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Huusk-messer Original

Fail

Demand is soft, at -49.5% this quarter, so Huusk-messer Original is a Fail.

Flapen Score
34
34 / 100
Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size
€52K/yr108K searches / yr
90-day growth
-49.5%search demand this quarter
Competition
72%top-5 click share · 7 brands · 9 sellers

Flapen Score

Huusk-messer Original against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Huusk-messer Original is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huusk-messer Original market on Amazon at a glance

Shoppers on Amazon Germany searched for Huusk-messer Original 108K times last year and spent an estimated €52K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-49.5%
Conversion, latest week
1.7%
Market size, estimated
€52Ka year
Peak month
December4.4× the quietest month
Top search term
matsato messer japan original matsato32K searches a year

02 · Price

A sale here is worth €28.83.

Listings sell for €28.83 on average, from €15.94 to €75.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €28.83 that is €7K to €14K a year per listing.

Average price
€28.83inside the $15 to $100 sweet spot
Price range
€15.94–€75.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #88 within Küchenmesser. It carries 1,389 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#88in Küchenmesser
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,389per listing
Listings tracked
14

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Huusk-messer Original products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 182%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Huusk-messer Original search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Huusk-messer Original search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matsato messer japan original matsato32K/yr
  • matsato18K/yr
  • matsato messer7K/yr
  • matsato-messer8K/yr
  • masato messer original8K/yr
  • masato messer5K/yr
  • huusk messer japan original4K/yr
  • marcato messer2K/yr
  • huusk messer4K/yr
  • mazato messer original2K/yr

Reviews and returns

What reviews say buyers love and hate about Huusk-messer Original

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Nicht so gut wie angepriesen”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Huusk-messer Original questions

Answered from the same tracked data.