Is Holzstäbe profitable to sell on Amazon Germany?

Flapen scores Holzstäbe 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €47K a year across 31 tracked products. 0 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +7.3% in the last 90 days.

How competitive is the Holzstäbe niche on Amazon Germany?

24 brands and 28 sellers compete in Holzstäbe on Amazon Germany. The top 5 Holzstäbe products take 49% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Holzstäbe?

Holzstäbe buyers on Amazon Germany complain most about Qualität insgesamt, Holzqualität, and Gesamtgröße. An estimated 0.4% of orders come back.

When does demand for Holzstäbe peak?

Search demand for Holzstäbe on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Holzstäbe niche?

Holzstäbe sells for €7.50 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.69 to €23.44. The average product has 428 reviews, the count a new listing must catch up to.

Holzstäbe

Fail

Shoppers spend an estimated $47K a year here, so Holzstäbe is a Fail.

Filters No Dominant Brand

Flapen Score: 46
46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size: €47K/yr255K searches / yr
90-day growth: +7.3%search demand this quarter
Competition: 49%top-5 click share · 24 brands · 28 sellers

Flapen Score

Holzstäbe against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzstäbe is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Holzstäbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzstäbe 255K times last year and spent an estimated €47K. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months: 255K
Growth, 90 days vs prior 90: +7.3%
Conversion, latest week: 2.5%
Market size, estimated: €47Ka year
Peak month: November1.7× the quietest month
Top search term: holzstäbe zum basteln47K searches a year

02 · Price

A sale here is worth €7.50.

Listings sell for €7.50 on average, from €2.69 to €23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €7.50 that is €750 to €2K a year per listing.

Average price: €7.50under the $15 to $100 sweet spot
Price range: €2.69–€23.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €750–€2K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #58 within Bastel- & Malmaterialien. It carries 428 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 74%
Out of stock, average day: 7.0%
Average rank: #58in Bastel- & Malmaterialien
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 428per listing
Listings tracked: 31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Holzstäbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

49%

Top 20: 88%

Open market

37%

Brand 120%
Brand 217%
Brand 37%
Brand 47%
Brand 57%
Brand 66%

Demand

Holzstäbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Holzstäbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

holzstäbe zum basteln47K/yr +42.1%3.7% conv.
holzstäbe59K/yr -0.8%2.5% conv.
holzstab33K/yr +10.1%1.7% conv.
rundholz24K/yr -2.3%0.5% conv.
holzstange12K/yr -5.2%0.5% conv.
rundstab9K/yr +27.8%0.5% conv.
rundstab holz11K/yr -13.4%0.3% conv.
stäbe6K/yr +62.6%1.0% conv.
holzstäbe 30cm5K/yr +0.4%2.6% conv.
holzstab 50cm lang5K/yr +22.8%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Holzstäbe

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Teilweise etwas schwankende Qualität”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Holzstäbe questions

Answered from the same tracked data.

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