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Holzlöffel

Fail

Demand is soft, at -15.7% this quarter, so Holzlöffel is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€94K/yr256K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
56%top-5 click share · 24 brands · 35 sellers

Flapen Score

Holzlöffel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzlöffel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzlöffel market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzlöffel 256K times last year and spent an estimated €94K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
5.2%
Market size, estimated
€94Ka year
Peak month
November2.9× the quietest month
Top search term
holzlöffel146K searches a year

02 · Price

A sale here is worth €7.12.

Listings sell for €7.12 on average, from €3.72 to €24.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.12 that is €2K to €4K a year per listing.

Average price
€7.12under the $15 to $100 sweet spot
Price range
€3.72–€24.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,107 within Besteck. It carries 537 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#2,107in Besteck
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
537per listing
Listings tracked
29

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Holzlöffel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

35

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

56%

Top 20: 91%

Open market

32%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Holzlöffel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Holzlöffel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzlöffel146K/yr
  • holzlöffel klein41K/yr
  • wooden spoon15K/yr
  • holz löffel17K/yr
  • holzlöffel esslöffel7K/yr
  • kleine holzlöffel8K/yr
  • löffel holz6K/yr
  • bambus löffel5K/yr
  • holz esslöffel4K/yr
  • suppenlöffel holz4K/yr

Reviews and returns

What reviews say buyers love and hate about Holzlöffel

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Etwas kleiner als erwartet”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Holzlöffel questions

Answered from the same tracked data.