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Holzkreuz

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -30.2% this quarter, so Holzkreuz is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 48
Market size
€62K/yr265K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
30%top-5 click share · 50 brands · 79 sellers

Flapen Score

Holzkreuz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzkreuz is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzkreuz market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzkreuz 265K times last year and spent an estimated €62K. The top 5 brands take 42% of clicks. Demand peaks in Apr–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.3%
Market size, estimated
€62Ka year
Peak month
December1.8× the quietest month
Top search term
holzkreuz34K searches a year

02 · Price

A sale here is worth €17.85.

Listings sell for €17.85 on average, from €4.43 to €50.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €17.85 that is €0 to €2K a year per listing.

Average price
€17.85inside the $15 to $100 sweet spot
Price range
€4.43–€50.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #257 within Dekoartikel. It carries 210 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#257in Dekoartikel
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
210per listing
Listings tracked
71

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Holzkreuz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

79

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

30%

Top 20: 64%

Open market

53%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Holzkreuz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Holzkreuz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzkreuz34K/yr
  • kruzifix28K/yr
  • jesus kreuz23K/yr
  • wandkreuz27K/yr
  • kreuz wand23K/yr
  • kruzifix wandkreuz19K/yr
  • kreu13K/yr
  • kreuz zum aufhängen12K/yr
  • kreuz holz9K/yr
  • crucifix7K/yr

Reviews and returns

What reviews say buyers love and hate about Holzkreuz

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Qualität insgesamt”
42%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“Ziemlich klein”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Holzkreuz questions

Answered from the same tracked data.