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Holzfiguren

Fail

Shoppers spend an estimated $32K a year here, so Holzfiguren is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€32K/yr144K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
45%top-5 click share · 34 brands · 38 sellers

Flapen Score

Holzfiguren against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzfiguren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzfiguren market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzfiguren 144K times last year and spent an estimated €32K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
2.3%
Market size, estimated
€32Ka year
Peak month
November2.6× the quietest month
Top search term
holzfiguren50K searches a year

02 · Price

A sale here is worth €9.62.

Listings sell for €9.62 on average, from €5.59 to €33.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €9.62 that is €962 to €2K a year per listing.

Average price
€9.62under the $15 to $100 sweet spot
Price range
€5.59–€33.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€962–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #113 within Holzwerken. It carries 69 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
17.1%
Average rank
#113in Holzwerken
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
69per listing
Listings tracked
35

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Holzfiguren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

38

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

45%

Top 20: 82%

Open market

50%

  • Brand 121%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Holzfiguren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Holzfiguren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzfiguren50K/yr
  • holzfiguren zum bemalen42K/yr
  • holzkegel12K/yr
  • holzfigur15K/yr
  • holz figur6K/yr
  • kleine holzfiguren6K/yr
  • holz figuren5K/yr
  • holzfiguren menschen4K/yr
  • holzfiguren familie3K/yr

Reviews and returns

What reviews say buyers love and hate about Holzfiguren

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Holzfiguren questions

Answered from the same tracked data.