Holzeier
FailDemand is soft, at -88.7% this quarter, so Holzeier is a Fail.
- Flapen Score
- 46 / 100Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 4846
- Market size
- €24K/yr28K searches / yr
- 90-day growth
- -88.7%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 60 sellers
Flapen Score
Holzeier against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzeier is stronger. Inside it, weaker.
Market
The Holzeier market on Amazon at a glance
Shoppers on Amazon Germany searched for Holzeier 28K times last year and spent an estimated €24K. The top 5 brands take 69% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -88.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- €24Ka year
- Peak month
- March26.2× the quietest month
- Top search term
- holzeier15K searches a year
02 · Price
A sale here is worth €10.30.
Listings sell for €10.30 on average, from €5.78 to €24.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €10.30 that is €0 to €1K a year per listing.
- Average price
- €10.30under the $15 to $100 sweet spot
- Price range
- €5.78–€24.06
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #734 within Holzwerken. It carries 558 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 14.3%
- Average rank
- #734in Holzwerken
- Average rating
- 4.24 starsAmazon Germany average 4.37 stars
- Average reviews
- 558per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Holzeier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
60
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
23%
- Brand 118%
- Brand 217%
- Brand 314%
- Brand 412%
- Brand 58%
- Brand 68%
Demand
Holzeier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 26.2×
Search terms
Top Holzeier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- holzeier15K/yr
- holz eier4K/yr
- holzeier zum bemalen9K/yr
Reviews and returns
What reviews say buyers love and hate about Holzeier
We read the reviews and the return reasons for every product selling here.
“Falsche Materialbezeichnung des Produkts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holzeier questions
Answered from the same tracked data.









