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Holzdochte Für Kerzen

Fail

Demand is soft, at -65.9% this quarter, so Holzdochte Für Kerzen is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€26K/yr58K searches / yr
90-day growth
-65.9%search demand this quarter
Competition
66%top-5 click share · 18 brands · 22 sellers

Flapen Score

Holzdochte Für Kerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holzdochte Für Kerzen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzdochte Für Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzdochte Für Kerzen 58K times last year and spent an estimated €26K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-65.9%
Conversion, latest week
6.9%
Market size, estimated
€26Ka year
Peak month
November9.2× the quietest month
Top search term
holzdochte für kerzen32K searches a year

02 · Price

A sale here is worth €6.31.

Listings sell for €6.31 on average, from €3.84 to €13.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €6.31 that is €2K to €3K a year per listing.

Average price
€6.31under the $15 to $100 sweet spot
Price range
€3.84–€13.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #150 within Kerzenherstellung. It carries 566 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
13.1%
Average rank
#150in Kerzenherstellung
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
566per listing
Listings tracked
18

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Holzdochte Für Kerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

29%

  • Brand 127%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Holzdochte Für Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Holzdochte Für Kerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzdochte für kerzen32K/yr
  • holzdocht13K/yr
  • kerzendocht holz9K/yr
  • holzdochte für kerzen knistern breit4K/yr

Reviews and returns

What reviews say buyers love and hate about Holzdochte Für Kerzen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Preis-Leistungs-Verhältnis”
35%of negative reviews mention “Entflammbar”
0.6%of orders come back
“Er brennt”
A buyer, on “Entflammbar”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Holzdochte Für Kerzen questions

Answered from the same tracked data.