Holzdocht Kerze

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €331K a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

-61.6%

Conversion, latest week

4.7%

Market size, estimated

€331Ka year

Peak month

December13.5× the quietest month

Top search term

woodwick kerzen122K searches a year

Listings sell for €17.66 on average, from €3.93 to €70.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €17.66 that is €4K to €9K a year per listing.

Average price

€17.66inside the $15 to $100 sweet spot

Price range

€3.93–€70.46

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€4K–€9K

Returns

1.2%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #229 within Kerzenherstellung. It carries 990 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

95%

Out of stock, average day

2.7%

Average rank

#229in Kerzenherstellung

Average rating

4.35 starsAmazon Germany average 4.37 stars

Average reviews

990per listing

Listings tracked

55

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months