Is Holz Deko profitable to sell on Amazon Germany?

Flapen scores Holz Deko 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €23K a year across 116 tracked products. 3 of the 20 products launched in the last year cleared the first-year sales bar. Search demand grew -42.6% in the last 90 days.

How competitive is the Holz Deko niche on Amazon Germany?

81 brands and 116 sellers compete in Holz Deko on Amazon Germany. The top 5 Holz Deko products take 18% of clicks, and the top 5 brands take 29%.

What do buyers complain about in Holz Deko?

Holz Deko buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 1.7% of orders come back.

When does demand for Holz Deko peak?

Search demand for Holz Deko on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Holz Deko niche?

Holz Deko sells for €21.19 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.78 to €117.70. The average product has 379 reviews, the count a new listing must catch up to.

Holz Deko

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.2% of searches, so Holz Deko is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 52
52 / 100Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size: €23K/yr456K searches / yr
90-day growth: -42.6%search demand this quarter
Competition: 18%top-5 click share · 81 brands · 116 sellers

Flapen Score

Holz Deko against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Holz Deko is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Holz Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Holz Deko 456K times last year and spent an estimated €23K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months: 456K
Growth, 90 days vs prior 90: -42.6%
Conversion, latest week: 0.2%
Market size, estimated: €23Ka year
Peak month: November3.8× the quietest month
Top search term: holz deko125K searches a year

02 · Price

A sale here is worth €21.19.

Listings sell for €21.19 on average, from €3.78 to €117.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €21.19 that is €0 to €2K a year per listing.

Average price: €21.19inside the $15 to $100 sweet spot
Price range: €3.78–€117.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,031 within Dekoartikel. It carries 379 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 74%
Out of stock, average day: 10.6%
Average rank: #1,031in Dekoartikel
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 379per listing
Listings tracked: 116

04 · Newcomers

3 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 20
Successful launches: 3Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Holz Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

81 rising

Sellers

116

Top-5 brand share

29%

Top 20: 63%

Top-5 click share

18%

Top 20: 48%

Open market

68%

Brand 18%
Brand 27%
Brand 36%
Brand 44%
Brand 54%
Brand 63%

Demand

Holz Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Holz Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

holz deko125K/yr -35.0%0.2% conv.
holzdeko97K/yr -38.6%0.2% conv.
deko holz88K/yr -41.8%0.3% conv.
holzdeko zum hinstellen43K/yr -53.3%0.2% conv.
holz deko wohnzimmer24K/yr -51.9%0.2% conv.
deko holz wohnzimmer13K/yr -52.3%0.4% conv.
tischdeko holz12K/yr -17.0%0.5% conv.
deko aus holz17K/yr -42.6%0.3% conv.
holzdeko wohnzimmer11K/yr -49.2%0.3% conv.
deko wohnzimmer holz10K/yr -62.8%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Holz Deko

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Gesamtgröße”

1.7%of orders come back

“Kleiner als erwartet”

A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Holz Deko questions

Answered from the same tracked data.

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