Is heißluftofen profitable to sell on Amazon Germany?

The niche generates €157K/yr across 49 tracked products. 11 of 17 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (42/100).

How competitive is the heißluftofen niche?

13 brands and 159 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in heißluftofen?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.5%.

When does demand for heißluftofen peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the heißluftofen niche?

Listings span €23.72–€139.05; the average listing price is €75.21 (sweet spot $15–$100). The average incumbent carries 2,766 reviews — the moat a new listing must climb.

heißluftofen

Skip it

Soft demand (-41.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€75.21

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€23.72–€139.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,766.27

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€157K

€157K/yr · 316K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.0%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, heißluftofen is a €157K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

heißluftofen market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €226K–€301K; units × avg price
Conversion rate: 0.7%
Avg BSR: #87
Page quality: 0%
Prime: 65%
Sponsored: 84%
Out of stock: 9.8%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

159

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

GOURMETmaxx47%
Princess38%
Emphsism2%
WELLENT2%
Stillstern2%
Juskys2%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top heißluftofen search terms

gourmetmaxx heißluft-fritteuse90K/yr -56.7%0.8% conv.
gourmetmaxx55K/yr -25.0%0.3% conv.
princess heißluftfritteuse51K/yr -32.1%1.2% conv.
heißluftfritteuse 12l21K/yr -42.6%0.5% conv.
gourmetmaxx heißluftfritteuse17K/yr -51.9%0.2% conv.
airfryer 12 liter11K/yr -35.3%0.6% conv.
gourmet maxx heißluftfritteuse8K/yr -28.7%0.7% conv.
heißluftfritteuse gourmetmaxx12K/yr -44.3%1.1% conv.
heißluftfritteuse mit drehkorb9K/yr -50.6%0.5% conv.
heißluftfritteuse princess9K/yr -37.4%1.5% conv.

All search terms

Top heißluftofen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Princess Digitale Heißluftfritteuse 6 5 L mit Trennwand 12 Programme Touchscreen Bis zu 60% Energieersparnis Fettarmes Frittieren ohne Öl Für 1 5 kg Pommes Schwarz 182061

Princess€45.184.4★10,208 rev

Princess Digitale Heißluftfritteuse Füllmenge des Behälters variierbar 8 L maximal 6 voreinstellbare Programme Weniger Öl Digitaler Display 182254

Princess€49.104.4★2,051 rev

Princess SlimFry Airfryer 8L Fassungsvermögen 2000W 8 Programme Digitales Touchscreen Einstellbare Temperatur Sichtfenster Automatische Abschaltung Spülmaschinenfest 182257

Princess€60.644.4★18,469 rev

GOURMETmaxx Heißluftfritteuse 12 L Airfryer | Fritteuse mit 9 Funktionen Touchdisplay Dreh- & Schaschlikspießen | 10 Programme inkl. Pizza | Minibackofen 1700 W nahezu ohne Öl

GOURMETmaxx€79.494.2★3,344 rev

GOURMETmaxx€99.984.2★1,127 rev

Newest

by launch date

WELLENT 12L Dual Zone Airfryer XXL - 2950W Heißluftfritteuse 2 Kammern(6+6L) - Heissluftfritteuse Doppelkammer mit Sichtfenster Match & Sync-Funktion Schüttel-Erinnerung Spülmaschinenfest

WELLENT€107.17346 rev

6mo ago

GOURMETmaxx FryUp vertikale Doppelkammer Heißluftfritteuse mit Sichtfenster - 10 L | Airfryer mit 9 8 Zoll Multi-Colour LED-Touchdisplay & 11 Programmen | Heißluftfritteuse 2 Kammern mit Oberhitze

GOURMETmaxx€87.571,585 rev

8mo ago

Juskys Heißluftfritteuse 12L Schwarz Airfryer mit LCD-Touch 10 Programmen Temperatur 25200 C & mit Zubehör

Juskys€63.021,277 rev

8mo ago

GOURMETmaxx Doppelkammer Heißluftfritteuse - 2 x 4 5 L | Synchro-Garzonen Airfryer | Fritteuse mit LED-Touchscreen Farb-Icons | Heißluftfritteuse 2 Kammern mit 12 Programmen | fast ohne Öl frittieren

GOURMETmaxx€71.9718 rev

10mo ago

GOURMETmaxx FryUp XL vertikale Doppelkammer Heißluftfritteuse mit Sichtfenster - 12 L | Airfryer mit 9 6 Zoll Multi-Colour LED-Touchdisplay & 12 Programmen | Heißluftfritteuse 2 Kammern mit Oberhitze

GOURMETmaxx€116.591,585 rev

10mo ago

What buyers say about heißluftofen

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit17%

“Super einfache Handhabung”

Bratqualität16%

“Sehr gut Fry Heißluftfritteuse”

Qualität insgesamt15%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Beste Investition”

Kocherlebnis6%

“Ideal für Solo und Dual”

beworben Vs Tatsächliches Produkt5%

“Hält was er verspricht”

Einfache Reinigung5%

“Leicht zu reinigen”

Gesamtgröße4%

“Passt”

Knusprigkeit2%

“Knusprig”

Mischen/Mischung2%

“Mixer”

What buyers complain about

Haltbarkeit11%

“Schubladenkontakte sind schnell defekt”

Heizung11%

“Das Ergebnis nach 20 Minuten 200Grad die Pommes gerade mal warm”

Qualität insgesamt7%

“Konstruktionsqualität: Miserabel”

Geruch7%

“Gerät stinkt verschmort”

Funktionalität insgesamt5%

“Erfüllt nicht die erwarteten Ansprüche”

Gesamtgröße5%

“Hammer groß”

beworben Vs Tatsächliches Produkt4%

“Irreführend bzgl Temperatur”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Schlechte Bedienungsanleitung”

Preis-Leistungs-Verhältnis4%

“Ich würde lieber 50€ drauflegen”

Benutzerfreundlichkeit4%

“Das größte Problem ist, dass ich den Korb nicht komplett nutzen kann”

Top return reasons

Gesamtgröße33%

Funktionalität insgesamt12%

Heizung6%

Qualität insgesamt5%

Produktzustand4%

Kratzfestigkeit4%

Geruch4%

Benutzerfreundlichkeit3%

beworben Vs Tatsächliches Produkt3%

Farbe3%

Common questions

Is heißluftofen profitable to sell on Amazon Germany?: The niche generates €157K/yr across 49 tracked products. 11 of 17 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (42/100).
How competitive is the heißluftofen niche?: 13 brands and 159 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in heißluftofen?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.5%.
When does demand for heißluftofen peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the heißluftofen niche?: Listings span €23.72–€139.05; the average listing price is €75.21 (sweet spot $15–$100). The average incumbent carries 2,766 reviews — the moat a new listing must climb.