Is Heißluftofen profitable to sell on Amazon Germany?

Flapen scores Heißluftofen 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €157K a year across 49 tracked products. 11 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -41.0% in the last 90 days.

How competitive is the Heißluftofen niche on Amazon Germany?

13 brands and 159 sellers compete in Heißluftofen on Amazon Germany. The top 5 Heißluftofen products take 34% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Heißluftofen?

Heißluftofen buyers on Amazon Germany complain most about Haltbarkeit, Heizung, and Qualität insgesamt. An estimated 3.5% of orders come back.

When does demand for Heißluftofen peak?

Search demand for Heißluftofen on Amazon Germany peaks in Jan–Feb–Nov–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Heißluftofen niche?

Heißluftofen sells for €75.21 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €23.72 to €139.05. The average product has 2,766 reviews, the count a new listing must catch up to.

Heißluftofen

Fail

Demand is soft, at -41.0% this quarter, so Heißluftofen is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size: €157K/yr316K searches / yr
90-day growth: -41.0%search demand this quarter
Competition: 34%top-5 click share · 13 brands · 159 sellers

Flapen Score

Heißluftofen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Heißluftofen is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Heißluftofen market on Amazon at a glance

Shoppers on Amazon Germany searched for Heißluftofen 316K times last year and spent an estimated €157K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months: 316K
Growth, 90 days vs prior 90: -41.0%
Conversion, latest week: 0.7%
Market size, estimated: €157Ka year
Peak month: November2.9× the quietest month
Top search term: gourmetmaxx heißluft-fritteuse90K searches a year

02 · Price

A sale here is worth €75.21.

Listings sell for €75.21 on average, from €23.72 to €139.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €75.21 that is €0 to €8K a year per listing.

Average price: €75.21inside the $15 to $100 sweet spot
Price range: €23.72–€139.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€8K
Returns: 3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #87 within Elektrische Küchengeräte. It carries 2,766 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 65%
Out of stock, average day: 9.8%
Average rank: #87in Elektrische Küchengeräte
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 2,766per listing
Listings tracked: 49

04 · Newcomers

11 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 11Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Heißluftofen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

159

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

Brand 147%
Brand 238%
Brand 32%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (7 brands, 6%)

Demand

Heißluftofen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Heißluftofen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gourmetmaxx heißluft-fritteuse90K/yr -56.7%0.8% conv.
gourmetmaxx55K/yr -25.0%0.3% conv.
princess heißluftfritteuse51K/yr -32.1%1.2% conv.
heißluftfritteuse 12l21K/yr -42.6%0.5% conv.
gourmetmaxx heißluftfritteuse17K/yr -51.9%0.2% conv.
airfryer 12 liter11K/yr -35.3%0.6% conv.
gourmet maxx heißluftfritteuse8K/yr -28.7%0.7% conv.
heißluftfritteuse gourmetmaxx12K/yr -44.3%1.1% conv.
heißluftfritteuse mit drehkorb9K/yr -50.6%0.5% conv.
heißluftfritteuse princess9K/yr -37.4%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Heißluftofen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Benutzerfreundlichkeit”

11%of negative reviews mention “Haltbarkeit”

3.5%of orders come back

“Schubladenkontakte sind schnell defekt”

A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Heißluftofen questions

Answered from the same tracked data.

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