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Heißluftfritteuse Mit Drehfunktion

Fail

Demand is soft, at -38.0% this quarter, so Heißluftfritteuse Mit Drehfunktion is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€27K/yr65K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
35%top-5 click share · 29 brands · 220 sellers

Flapen Score

Heißluftfritteuse Mit Drehfunktion against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Heißluftfritteuse Mit Drehfunktion is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heißluftfritteuse Mit Drehfunktion market on Amazon at a glance

Shoppers on Amazon Germany searched for Heißluftfritteuse Mit Drehfunktion 65K times last year and spent an estimated €27K. The top 5 brands take 55% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
0.4%
Market size, estimated
€27Ka year
Top search term
heißluftfritteuse pizza11K searches a year

02 · Price

A sale here is worth €93.22.

Listings sell for €93.22 on average, from €29.36 to €203.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €93.22 that is €0 to €9K a year per listing.

Average price
€93.22inside the $15 to $100 sweet spot
Price range
€29.36–€203.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #180 within Elektrische Küchengeräte. It carries 1,577 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
4.7%
Average rank
#180in Elektrische Küchengeräte
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
1,577per listing
Listings tracked
52

04 · Newcomers

8 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Heißluftfritteuse Mit Drehfunktion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

220

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

35%

Top 20: 67%

Open market

40%

  • Brand 120%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Heißluftfritteuse Mit Drehfunktion search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Heißluftfritteuse Mit Drehfunktion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heißluftfritteuse pizza11K/yr
  • heißluftfritteuse edelstahl10K/yr
  • heißluftfritteuse mit drehfunktion9K/yr
  • heißluftfritteuse rot10K/yr
  • heißluftfritteuse für pizza5K/yr
  • masterpro heißluftfritteuse7K/yr
  • aeg heißluftfritteuse4K/yr
  • maxxmee heißluftfritteuse3K/yr
  • aldi / ambiano dual-zone-heißluftfritteuse4K/yr
  • heißluftfritteuse kenwood3K/yr

Reviews and returns

What reviews say buyers love and hate about Heißluftfritteuse Mit Drehfunktion

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Bratqualität”
6%of negative reviews mention “Heizung”
3.4%of orders come back
“keine Heizfunktion”
A buyer, on “Heizung”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heißluftfritteuse Mit Drehfunktion questions

Answered from the same tracked data.