Skip to content

Heißluftfritteuse

Maybe

Shoppers spend an estimated $24.7M a year here. But demand is soft, at -24.7% this quarter, so Heißluftfritteuse is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€24.7M/yr25.1M searches / yr
90-day growth
-24.7%search demand this quarter
Competition
27%top-5 click share · 18 brands · 217 sellers

Flapen Score

Heißluftfritteuse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Heißluftfritteuse is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heißluftfritteuse market on Amazon at a glance

Shoppers on Amazon Germany searched for Heißluftfritteuse 25.1M times last year and spent an estimated €24.7M. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 25.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24.7M a year.

Searches, last 12 months
25.1M
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
1.1%
Market size, estimated
€24.7Ma year
Peak month
December2.7× the quietest month
Top search term
airfryer5.9M searches a year

02 · Price

A sale here is worth €90.15.

Listings sell for €90.15 on average, from €27.07 to €169.21. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At €90.15 that is €451K to €541K a year per listing.

Average price
€90.15inside the $15 to $100 sweet spot
Price range
€27.07–€169.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250K–300K
Units per listing a year
5,000–6,000
Revenue per listing a year
€451K–€541K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #27 within Elektrische Küchengeräte. It carries 3,651 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
1.8%
Average rank
#27in Elektrische Küchengeräte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
3,651per listing
Listings tracked
62

04 · Newcomers

20 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
20Amazon's first-year sales bar
Average brand age
28 months

Products

Top Heißluftfritteuse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

217

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 70%

Open market

10%

  • Brand 149%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (12 brands, 10%)

Demand

Heißluftfritteuse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Heißluftfritteuse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airfryer5.9M/yr
  • heißluftfritteuse4.9M/yr
  • ninja heißluftfritteuse4.9M/yr
  • ninja airfryer2.1M/yr
  • air fryer1.2M/yr
  • heissluftfritteuse1.5M/yr
  • airfryer ninja1.0M/yr
  • air+fryer281K/yr
  • philips airfryer662K/yr
  • heißluftfritteuse 2 kammern544K/yr

Reviews and returns

What reviews say buyers love and hate about Heißluftfritteuse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Bratqualität”
8%of negative reviews mention “Haltbarkeit”
3.3%of orders come back
“Defekt mach 4 jahren”
A buyer, on “Haltbarkeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heißluftfritteuse questions

Answered from the same tracked data.