Is hazbin hotel profitable to sell on Amazon Germany?

The niche generates €47K/yr across 48 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (48/100).

How competitive is the hazbin hotel niche?

27 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in hazbin hotel?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Gesamtgröße. The return rate is 1.8%.

When does demand for hazbin hotel peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the hazbin hotel niche?

Listings span €5.19–€59.50; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

hazbin hotel

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Review moat

Great104.69

avg incumbent reviews — the moat a new listing must climb

Price range

Great€5.19–€59.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great€16.14

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€47K

€47K/yr · 1.3M searches

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, hazbin hotel is a €47K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hazbin hotel market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €40K–€48K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,892
Page quality: 0%
Prime: 69%
Sponsored: 52%
Out of stock: 15.2%
Avg brand age: 27 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

37%

Top 20: 71%

Open market

32%

LKY STAR29%
Funko11%
Numskull9%
TUBBZ8%
Yulefly6%
Ainvliya5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top hazbin hotel search terms

hazbin hotel898K/yr -43.3%0.2% conv.
hazbin116K/yr -18.6%0.0% conv.
hazbin hotel merch86K/yr -37.8%0.6% conv.
hasbin hotel67K/yr -44.9%0.1% conv.
alastor21K/yr -42.2%0.4% conv.
hazbin hotel funko pop20K/yr -61.0%1.0% conv.
hazbin hotel plush22K/yr -46.0%0.7% conv.
hazbin hotel alastor17K/yr -47.6%0.7% conv.
hazbin hotel figur12K/yr -36.0%0.3% conv.
vox hazbin hotel13K/yr -58.0%0.8% conv.

All search terms

Top hazbin hotel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex

LKY STAR€12.704.8★8 rev

Numskull Hazbin Hotel Alastor Statue Offizielle Sammlerfigur mit Glanz-Finish 28cm großes Schaustück

Numskull€59.504.6★68 rev

Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex

LKY STAR€12.544.8★8 rev

Ainvliya 8 Stück Ha-zbin Hotel Schlüsselanhänger Anime Schlüsselanhänger Set hängende Ornament Anhänger für Kinder Erwachsene

Ainvliya€7.275.0★5 rev

Hazbin Hotel Plüschtiere Meow Meow Charaktermodelle Anime Plüschpuppen & Kissen Weiche Spielzeug für Kinder und Erwachsene (Alastor)

STOAT€16.924.1★7 rev

Newest

by launch date

Ayucanpeng Hazbin Hotel Plush Weiches Gefülltes Tier Puppe Plüschspielzeug Cartoon Stoffpuppe für Kinder Kindergeschenk-Kissen Kissen Puppe for Kinder und Erwachsene Spielzeuggeschenk

Ayucanpeng€8.385 rev

3mo ago

TUBBZ Box-Ausgabe: Hazbin Hotel Alastor Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse

TUBBZ€17.0076 rev

4mo ago

TUBBZ Mini: Hazbin Hotel Alastor Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse

TUBBZ€7.8476 rev

4mo ago

TUBBZ Box-Ausgabe: Hazbin Hotel Lucifer Morningstar Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse

TUBBZ€16.8676 rev

4mo ago

Hazbin Hotel Plüschtiere Meow Meow Charaktermodelle Anime Plüschpuppen & Kissen Weiche Spielzeug für Kinder und Erwachsene (Alastor)

STOAT€16.927 rev

5mo ago

What buyers say about hazbin hotel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Alles prima und qualität ist top”

Geschenk Zweck18%

“Super Geschenk”

beworben Vs Tatsächliches Produkt10%

“Wie auf den bildern”

Weiches Gefühl9%

“Das Material fühlt sich angenehm weich an”

Design insgesamt8%

“Die Figur ist wirklich sehr süß und detailgetreu”

Preis-Leistungs-Verhältnis6%

“super plushie für einen guten preis”

Sammlungsobjekte4%

“Sehr Nice, meinen Liebling als limited case”

Farbe3%

“Sehr hübsch”

Gewicht leicht2%

“Figur viel leichter”

Gesamtgröße2%

“Optik und alles passt”

What buyers complain about

Preis-Leistungs-Verhältnis23%

“Geld nicht wert”

beworben Vs Tatsächliches Produkt13%

“Leider anders als auf dem Foto”

Gesamtgröße13%

“Dachte es wäre etwas größer”

Materialqualität13%

“Aber eins kann ich sagen das der material unterschied von diesem und meinem anderen cox 2 verschiedenen welten sind”

Kratzfestigkeit6%

“hat durch den Transport leider Kratzer abbekommen.”

Haftung/Klebrigkeit6%

“Ein paar der Anhänger waren ein bisschen klebrig”

Stärke4%

“sehr leicht zerbrechlich”

Haltbarkeit4%

“umgefallen, ist es kaputt!!.”

Top return reasons

Qualität insgesamt23%

Farbe11%

Defekt Material/Teile9%

Kratzfestigkeit7%

Preis-Leistungs-Verhältnis7%

Fall/Aufprallschutz7%

Gesamtgröße7%

Nähen/Finish/Polieren5%

beworben Vs Tatsächliches Produkt5%

Materialqualität5%

Common questions

Is hazbin hotel profitable to sell on Amazon Germany?: The niche generates €47K/yr across 48 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (48/100).
How competitive is the hazbin hotel niche?: 27 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in hazbin hotel?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Gesamtgröße. The return rate is 1.8%.
When does demand for hazbin hotel peak?: Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the hazbin hotel niche?: Listings span €5.19–€59.50; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

hazbin hotel

hazbin hotel market data

Competition & brand share

Demand & seasonality

Top hazbin hotel search terms

Top hazbin hotel products on Amazon

Top sellers

Newest

Trending

What buyers say about hazbin hotel

What buyers love

What buyers complain about

Top return reasons

Common questions

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