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hawaii deko

Worth a look

Shows demand growing +391.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 100Conversion 27Competition 84Returns 92Price range 34Avg price 50Brand share 96Review moat 68Quality gap 73

Growth

Incredible+391.0%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good761.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€11.98

avg listing price — sweet spot $15–$100

Price range

Okay€4.57–€20.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€42K

€42K/yr · 165K searches

According to Flapen's Amazon Germany niche tracking, hawaii deko is a €42K/yr Amazon Germany market (165K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hawaii deko market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€48K–€60K
units × avg price
Conversion rate
2.1%
Avg BSR
#257
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
11.9%
Avg brand age
27 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

118

Top-5 brand share

36%

Top 20: 75%

Top-5 click share

31%

Top 20: 67%

Open market

60%

  • URBZUE10%
  • YBwanli8%
  • Frasheng6%
  • Aviski6%
  • FunX5%
  • JOYIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +391.0% search growth over the last 90 days.
12K8KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.5×

Top hawaii deko search terms

  • sommerparty deko18K/yr
  • deko sommerparty15K/yr
  • beach party deko16K/yr
  • sommerparty12K/yr
  • hawaii deko party13K/yr
  • sommerfest deko10K/yr
  • sommerparty deko draußen9K/yr
  • sommer party deko9K/yr
  • beachparty deko9K/yr
  • cocktailbar deko9K/yr
All search terms

Top hawaii deko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hawaii deko

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis34%

“Mega Spiel”

Qualität insgesamt11%

“Top Produkt”

Farbe11%

“Die kräftige Farbgebung”

beworben Vs Tatsächliches Produkt6%

“Alles so wie es sein soll”

Preis-Leistungs-Verhältnis5%

“waren preiswert”

Musikeffekt5%

“schöne musikalische Zeitreise”

Design insgesamt4%

“Besonders schön finde ich das elegante Fächerdesign in Kombination mit den kräftigen Farben”

Haltbarkeit4%

“hält gut”

Materialqualität2%

“Relativ festes Material”

Quizspiele2%

“Hitster hammer geile Spiele”

What buyers complain about

Qualität insgesamt20%

“Qualität ungenügend”

Inflation/Deflation12%

“Alle 20 Min aufblasen macht keinen Sinn”

Materialqualität9%

“Das Material ist sehr dünn”

Haltbarkeit8%

“Nach dem ersten Mal auspusten kaputt”

Defekt Material/Teile7%

“Nicht alles intakt”

beworben Vs Tatsächliches Produkt6%

“Nicht wie abgebildet”

Gesamtgröße6%

“Größenangabe etwas missverständlich”

Geruch5%

“Dreckig und stinkt”

Dicke3%

“Das Material ist sehr dünn”

Konnektivität – insgesamt2%

“Oft keine Verbindung zu Spotify”

Top return reasons

Farbe29%
Gesamtgröße19%
Qualität insgesamt12%
Dünn6%
Materialqualität6%
beworben Vs Tatsächliches Produkt5%
Defekt Material/Teile3%
Funktionalität insgesamt3%
Inflation/Deflation3%
Produktzustand2%

Common questions

Is hawaii deko profitable to sell on Amazon Germany?
The niche generates €42K/yr across 61 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +391.0%. Flapen's verdict: Worth a look (66/100).
How competitive is the hawaii deko niche?
49 brands and 118 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in hawaii deko?
Top complaints mined from reviews: Qualität insgesamt, Inflation/Deflation, Materialqualität. The return rate is 1.1%.
When does demand for hawaii deko peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.5× the quietest.
What does it cost to enter the hawaii deko niche?
Listings span €4.57–€20.47; the average listing price is €11.98 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.