Is havana club profitable to sell on Amazon Germany?

The niche generates €350K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the havana club niche?

9 brands and 68 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in havana club?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.2%.

When does demand for havana club peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the havana club niche?

Listings span €8.40–€111.83; the average listing price is €23.42 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.

havana club

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.42

avg listing price — sweet spot $15–$100

Price range

Great€8.40–€111.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good912.23

avg incumbent reviews — the moat a new listing must climb

Market size

Good€350K

€350K/yr · 372K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, havana club is a €350K/yr Amazon Germany market (372K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

havana club market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €351K–€468K; units × avg price
Conversion rate: 4.0%
Avg BSR: #203
Page quality: 0%
Prime: 70%
Sponsored: 73%
Out of stock: 0.6%
Avg brand age: 83 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 88%

Open market

Captain Morgan40%
BACARDI30%
Generisch13%
Havana Club7%
Sipply4%
Havaianas3%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top havana club search terms

captain morgan83K/yr +4.7%6.1% conv.
bacardi64K/yr +9.6%3.9% conv.
havana club58K/yr +25.8%0.4% conv.
bacardi rum27K/yr -3.8%5.1% conv.
havanna club25K/yr +17.1%0.5% conv.
havanna club 315K/yr +46.6%0.5% conv.
havanna18K/yr +25.8%0.1% conv.
havana club gläser11K/yr +23.8%2.9% conv.
havana9K/yr +19.1%0.3% conv.
havanna club geschenkset8K/yr +21.3%0.6% conv.

All search terms

Top havana club products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Captain Morgan€9.184.7★2,021 rev

BACARDI Carta Blanca Superior White Rum - 70 cl/700 ml 37 5 Vol-% - Legendärer Weißer Karibik-Rum Perfekt zum Mixen und für Cocktails

BACARDI€10.224.7★794 rev

Havana Club 3 Años Rum 40% vol. Weißer Rum für Mojito & Daiquiri 0 7 Liter

Generisch€36.095.0★2 rev

Captain Morgan Original Spiced Gold Blended Rum Karibischer Geschmack Spirituouse CMOSG 35% Vol 1500ml Einzelflasche

Captain Morgan€16.134.8★544 rev

6 x Havana Club Rum Exclusive Tumbler Glas Longdrink Bar Cocktail Party

Havana Club€23.364.7★49 rev

Newest

by launch date

Sipply Geschenkset 3-teilig mit 2 Tumbler und 1 Flasche Havana Club 0 7l 37 5% Vol. | mit Geschenkverpackung: Orange | Geschenk für Frauen Männer Mama Papa Freundin zu Weihnachten Ostern

Sipply€39.993 rev

3mo ago

Havana Club 3 Años Rum 40% vol. Weißer Rum für Mojito & Daiquiri 0 7 Liter

Generisch€36.092 rev

6mo ago

Havana Club 3 Años Rum 40% vol. Weißer Kubanischer Rum 3 Jahre Gereift 6er Sparpack 6 x 0 7 Liter

Generisch€111.830 rev

6mo ago

BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht

BACARDI€10.9440 rev

2y ago

Havaianas Top Brasil Unisex FlipFlop Black 43 EU

Havaianas€17.655,586 rev

2y ago

What buyers say about havana club

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“Schmeckt”

Alkoholgeschmack27%

“Der alkoholfreie Gin hingegen schmeckt”

Preis-Leistungs-Verhältnis8%

“jeden Cent wert”

Geschmack6%

“Lecker mit maracuja Saft”

beworben Vs Tatsächliches Produkt6%

“Wie beschrieben”

Kissen3%

“Top Kissen top Verarbeitung ein echter Hingucker kann ich nur empfehlen”

Stärke3%

“Sehr gut, stabil und schön”

Geschenk Zweck3%

“Top, war ein Geschenk”

Mischung/Verhältnis1%

“Voll OK für Mischungen”

Frische1%

“Pur aber natürlich auch mit der guten Cola ein Treffer”

What buyers complain about

Geschmack insgesamt25%

“schmeckt wie Hustensaft”

Geschmack23%

“Ich musste tatsächlich erstmal Abstand halten, weil das Aroma in der Nase ziemlich unangenehm wirkt”

Alkoholgehalt10%

“Sicher etwas anders als der Rum mit Alkohol”

Geruch10%

“Puuh, das hat nicht gut gerochen”

Vegan/Biologisch4%

“Wie synthetisch”

Mischung/Verhältnis3%

“Bekomme diese Mischung einfach nie selber hin”

Benutzerfreundlichkeit2%

“Schwierig”

beworben Vs Tatsächliches Produkt2%

Künstliche Süßstoffe2%

“Keine künstliche Süße und Aromen”

Top return reasons

Gesamtgröße64%

Gewicht schwer5%

beworben Vs Tatsächliches Produkt5%

Qualität insgesamt4%

Füße fit4%

Produktzustand4%

Farbe4%

Breite2%

Dünn2%

Preis-Leistungs-Verhältnis1%

Common questions

Is havana club profitable to sell on Amazon Germany?: The niche generates €350K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the havana club niche?: 9 brands and 68 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in havana club?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.2%.
When does demand for havana club peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the havana club niche?: Listings span €8.40–€111.83; the average listing price is €23.42 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.