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Haushalt

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 0.5% of searches, so Haushalt is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€120K/yr1.7M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
30%top-5 click share · 59 brands · 166 sellers

Flapen Score

Haushalt against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Haushalt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haushalt market on Amazon at a glance

Shoppers on Amazon Germany searched for Haushalt 1.7M times last year and spent an estimated €120K. The top 5 brands take 32% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
0.5%
Market size, estimated
€120Ka year
Peak month
March2.1× the quietest month
Top search term
haushalt698K searches a year

02 · Price

A sale here is worth €15.00.

Listings sell for €15.00 on average, from €3.13 to €50.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €15.00 that is €0 to €2K a year per listing.

Average price
€15.00inside the $15 to $100 sweet spot
Price range
€3.13–€50.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #18 within Abfall & Recycling. It carries 10,795 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#18in Abfall & Recycling
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
10,795per listing
Listings tracked
65

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Haushalt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

166

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

30%

Top 20: 67%

Open market

64%

  • Brand 18%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Haushalt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.1×

Search terms

Top Haushalt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haushalt698K/yr
  • wohnungs zubehör305K/yr
  • wohnung238K/yr
  • wohnung must have110K/yr
  • erste wohnung must have71K/yr
  • haushalt gadgets64K/yr
  • must haves erste wohnung51K/yr
  • küchen must haves43K/yr
  • wohnungs must have30K/yr
  • erste eigene wohnung must haves23K/yr

Reviews and returns

What reviews say buyers love and hate about Haushalt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Bad Quality”
A buyer, on “Qualität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haushalt questions

Answered from the same tracked data.