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Hatsune Miku

Fail

Buyers convert on only 0.5% of searches, so Hatsune Miku is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€126K/yr491K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
56%top-5 click share · 13 brands · 64 sellers

Flapen Score

Hatsune Miku against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Hatsune Miku is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatsune Miku market on Amazon at a glance

Shoppers on Amazon Germany searched for Hatsune Miku 491K times last year and spent an estimated €126K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
0.5%
Market size, estimated
€126Ka year
Peak month
December2.1× the quietest month
Top search term
hatsune miku134K searches a year

02 · Price

A sale here is worth €50.45.

Listings sell for €50.45 on average, from €6.23 to €421.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €50.45 that is €0 to €5K a year per listing.

Average price
€50.45inside the $15 to $100 sweet spot
Price range
€6.23–€421.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,426 within Dekoartikel. It carries 115 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
78%
Out of stock, average day
18.4%
Average rank
#1,426in Dekoartikel
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
115per listing
Listings tracked
23

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hatsune Miku products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

€0€13K€25K€38K€51K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

64

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

20%

  • FIREFIRST42%
  • Xinchangda12%
  • Zhongkaihua9%
  • Get Trend7%
  • ZGTMSZ5%
  • USA Gundam Store5%

Demand

Hatsune Miku search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hatsune Miku search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hatsune miku134K/yr
  • miku100K/yr
  • miku figure83K/yr
  • hatsune miku figur75K/yr
  • miku plush22K/yr
  • miku figur17K/yr
  • hatsune miku figure11K/yr
  • vocaloid12K/yr
  • hatsune miku plush14K/yr
  • hatsune miku merch10K/yr

Reviews and returns

What reviews say buyers love and hate about Hatsune Miku

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Hatsune Miku questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data