Hatsune Miku
FailBuyers convert on only 0.5% of searches, so Hatsune Miku is a Fail.
- Flapen Score
- 43 / 100Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 4843
- Market size
- €126K/yr491K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 64 sellers
Flapen Score
Hatsune Miku against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Hatsune Miku is stronger. Inside it, weaker.
Market
The Hatsune Miku market on Amazon at a glance
Shoppers on Amazon Germany searched for Hatsune Miku 491K times last year and spent an estimated €126K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €126Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- hatsune miku134K searches a year
02 · Price
A sale here is worth €50.45.
Listings sell for €50.45 on average, from €6.23 to €421.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €50.45 that is €0 to €5K a year per listing.
- Average price
- €50.45inside the $15 to $100 sweet spot
- Price range
- €6.23–€421.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,426 within Dekoartikel. It carries 115 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 78%
- Out of stock, average day
- 18.4%
- Average rank
- #1,426in Dekoartikel
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 115per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Hatsune Miku products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FIREFIRST x Hatsune Miku & Kagamine Rin/Len Schule Schultertaschen
- Price
- €37.73
- Rating
- 4.8/5
- Reviews
- 581
- Age
- 4y ago

Xinchangda Miku Plüschfiguren Anime Miku gefüllte Plüschfigur 34 cm sitzender Charakter weiches Anime-Kissen Heim-Plüschkissen Sofa Dekoration Bettwäsche Geschenk
- Price
- €17.13
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 8mo ago

Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

ZGTMSZ × Hatsune Miku Kooperationsserie Rucksack Herren Damen - 27L Reiserucksack Schulrucksack - Große Laptop Rucksack
- Price
- €109.02
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago

Hatsune Miku T-Shirt Mädchen 7-16 Jahre 2er Pack Weich Kurzarm Baumwolle Shirt Lässig Sommer Kinder Top Geschenke für Mädchen (13-14 Jahre Rosa/Schwarz)
- Price
- €15.95
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Get Trend - Hatsune Miku Schlafanzug Mädchen Kurz 7-16 Jahre 100% Baumwolle Sommer Pyjama Set T-Shirt & Shorts Anime Geschenk für Mädchen (15-16 Jahre Multi Hatsune Miku)
- Price
- €13.37
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 9mo ago

Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

ZGTMSZ × Hatsune Miku Kooperationsserie Rucksack Herren Damen - 27L Reiserucksack Schulrucksack - Große Laptop Rucksack
- Price
- €109.02
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago

Hatsune Miku T-Shirt Mädchen 7-16 Jahre 2er Pack Weich Kurzarm Baumwolle Shirt Lässig Sommer Kinder Top Geschenke für Mädchen (13-14 Jahre Rosa/Schwarz)
- Price
- €15.95
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Zhongkaihua Miku Plüsch Anime Gefüllte Figuren Anime Merchandise Manga Charakter Miku Cartoon Baumwolle Gefüllte Figur Heimdekoration 21 cm
- Price
- €8.59
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago
Newest
by launch date
Zhongkaihua Miku Plüsch Anime Gefüllte Figuren Anime Merchandise Manga Charakter Miku Cartoon Baumwolle Gefüllte Figur Heimdekoration 21 cm
- Price
- €8.59
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2mo ago

Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

Hatsune Miku T-Shirt Mädchen 7-16 Jahre 2er Pack Weich Kurzarm Baumwolle Shirt Lässig Sommer Kinder Top Geschenke für Mädchen (13-14 Jahre Rosa/Schwarz)
- Price
- €15.95
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Hatsune Miku Snow Miku Sky Town 10th Anniversary Version Figur 10 cm Hatsune Miku Noodle Stopper
- Price
- €26.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Colorful Stage! The Movie: A Miku Who Cant Sing Luminasta PVC Statue Shuttered Sekai Hatsune Miku 20 cm
- Price
- €24.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
64
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 95%
Open market
20%
- FIREFIRST42%
- Xinchangda12%
- Zhongkaihua9%
- Get Trend7%
- ZGTMSZ5%
- USA Gundam Store5%
Demand
Hatsune Miku search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Hatsune Miku search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hatsune miku134K/yr
- miku100K/yr
- miku figure83K/yr
- hatsune miku figur75K/yr
- miku plush22K/yr
- miku figur17K/yr
- hatsune miku figure11K/yr
- vocaloid12K/yr
- hatsune miku plush14K/yr
- hatsune miku merch10K/yr
Reviews and returns
What reviews say buyers love and hate about Hatsune Miku
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hatsune Miku questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









