Is hasen ausstecher profitable to sell on Amazon Germany?

The niche generates €36K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -99.0%. Flapen's verdict: Skip it (38/100).

How competitive is the hasen ausstecher niche?

12 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in hasen ausstecher?

Top complaints mined from reviews: Materialqualität, Preis-Leistungs-Verhältnis, Dicke. The return rate is 0.1%.

When does demand for hasen ausstecher peak?

Demand peaks in Mar–Apr; the busiest month runs 229.3× the quietest.

What does it cost to enter the hasen ausstecher niche?

Listings span €1.43–€7.72; the average listing price is €5.16 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.

hasen ausstecher

Skip it

Soft demand (-99.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good646

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.16

avg listing price — sweet spot $15–$100

Market size

Bad€36K

€36K/yr · 140K searches

Growth

Bad-99.0%

90-day search growth — must beat 0% to launch

Price range

Bad€1.43–€7.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, hasen ausstecher is a €36K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hasen ausstecher market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €52K–€65K; units × avg price
Conversion rate: 5.0%
Avg BSR: #651
Page quality: 0%
Prime: 83%
Sponsored: 50%
Out of stock: 14.4%
Avg brand age: 48 months
Avg seller age: 226 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

34%

PANSIBY18%
Augesak13%
Formina10%
Keewah10%
ORIGINAL KAISER8%
O-Kinee7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -99.0% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 229.3×

Open Trend

Top hasen ausstecher search terms

hasen ausstecher20K/yr -98.8%1.6% conv.
ausstechform hase16K/yr -98.6%2.9% conv.
ausstecher hase11K/yr -98.2%3.1% conv.
osterhasen ausstecher23K/yr -99.5%1.8% conv.
ausstechform hase groß4K/yr -98.0%0.0% conv.
ausstecher hase groß4K/yr -98.1%3.0% conv.
hasenausstecher15K/yr -99.6%5.0% conv.
keksausstecher hase4K/yr -98.4%5.8% conv.
hasen ausstecher groß10K/yr -99.5%2.2% conv.
hasen ausstechform3K/yr -98.7%2.4% conv.

All search terms

Top hasen ausstecher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PANSIBY 1 Stück Groß Ostern Ausstecher Osterhasen Keksausstecher Backform Plätzchen sichere Ausstechformen Hase für Ostern Party DIY Backen

PANSIBY€3.394.6★330 rev

Augesak Osterhase Groß 4 Stück Ausstechformen Ostern Hasen Ausstecher Groß Edelstahl Hasenausstecher Plätzchen Ausstecher Hase für DIY Osterbacken

Augesak€6.844.6★434 rev

Ausstechform Hase 6 5cm

Formina€4.404.5★387 rev

Ausstechform Osterhase Edelstahl 12 7 cm

Keewah€3.654.6★851 rev

Original Kaiser Osterhasen Ausstecher Henry Plätzchen Ausstecher Hasenausstecher für Teig groß Ostern Edelstahl Ausstechform für Kekse 12 2 x 6 5 x 2 5 cm

ORIGINAL KAISER€7.724.7★637 rev

Newest

by launch date

UKoosien Hasen Keksausstecher 3er Set Osterhase Ausstecher mit Silikon-Schutzrand Edelstahl 10/8 / 6 cm 2 0 cm tief Plätzchen Fondant & Sandwich Ausstechformen Spülmaschinenfest

UKoosien€6.9422 rev

5mo ago

Augesak Osterhase Groß 4 Stück Ausstechformen Ostern Hasen Ausstecher Groß Edelstahl Hasenausstecher Plätzchen Ausstecher Hase für DIY Osterbacken

Augesak€6.84434 rev

1y ago

AWCIGG Osterhasen Ausstecher 5 Stück Ausstechformen Ostern Set Keksausstecher Hase Groß Edelstahl 20 5 x 11 5 cm Bunte Schachtel Ostergeschenk

AWCIGG€4.7118 rev

2y ago

PANSIBY 1 Stück Groß Ostern Ausstecher Osterhasen Keksausstecher Backform Plätzchen sichere Ausstechformen Hase für Ostern Party DIY Backen

PANSIBY€3.39330 rev

4y ago

Ausstechform Osterhase Edelstahl 12 7 cm

Keewah€3.65851 rev

5y ago

What buyers say about hasen ausstecher

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt”

Gesamtgröße24%

“Hat eine prima Größe”

Form/Stil11%

“Perfekte Form”

Preis-Leistungs-Verhältnis7%

“bei dem Preis okay!”

Stärke7%

“Stabile Form”

Spaß/Unterhaltungserlebnis6%

“Kind hat sich sehr gefreut”

Materialqualität4%

“Das Material ist stabil”

Einfache Reinigung4%

“Die Reinigung ist schnell von Hand mit einem weichen Schwämmchen und fließendem Wasser erledigt”

Komfort insgesamt3%

“Gut verarbeitet und bequem”

Korrekt Inhalt3%

“Gutes Teil”

What buyers complain about

Materialqualität25%

“Viel zu dünnes Material”

Preis-Leistungs-Verhältnis25%

“teuer”

Dicke17%

“Viel zu dünnes Material”

Qualität insgesamt17%

“Miese Qualität von Dr. Oetker”

Top return reasons

Gesamtgröße74%

Form/Stil6%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Rost/Korrodieren3%

Dünn2%

Qualität insgesamt2%

Defekt Material/Teile2%

Kompatibilität – insgesamt1%

Funktionalität insgesamt1%

Common questions

Is hasen ausstecher profitable to sell on Amazon Germany?: The niche generates €36K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -99.0%. Flapen's verdict: Skip it (38/100).
How competitive is the hasen ausstecher niche?: 12 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in hasen ausstecher?: Top complaints mined from reviews: Materialqualität, Preis-Leistungs-Verhältnis, Dicke. The return rate is 0.1%.
When does demand for hasen ausstecher peak?: Demand peaks in Mar–Apr; the busiest month runs 229.3× the quietest.
What does it cost to enter the hasen ausstecher niche?: Listings span €1.43–€7.72; the average listing price is €5.16 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.