Is harry potter decke profitable to sell on Amazon Germany?

The niche generates €20K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (39/100).

How competitive is the harry potter decke niche?

11 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in harry potter decke?

Top complaints mined from reviews: Dicke, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.

When does demand for harry potter decke peak?

Demand peaks in Nov–Dec; the busiest month runs 15.8× the quietest.

What does it cost to enter the harry potter decke niche?

Listings span €10.82–€43.22; the average listing price is €25.62 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.

harry potter decke

Skip it

Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.62

avg listing price — sweet spot $15–$100

Price range

Great€10.82–€43.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good559.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€20K

€20K/yr · 68K searches

Growth

Bad-43.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, harry potter decke is a €20K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

harry potter decke market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €38K–€51K; units × avg price
Conversion rate: 1.1%
Avg BSR: #896
Page quality: 0%
Prime: 88%
Sponsored: 65%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

11%

Harry Potter31%
Familando19%
pewjury16%
MTOnlinehandel11%
Herding6%
LOGOVISION6%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.8×

Open Trend

Top harry potter decke search terms

harry potter decke42K/yr -46.1%1.9% conv.
harry potter kuscheldecke13K/yr -33.2%2.5% conv.
harry potter decke flauschig7K/yr -45.1%2.3% conv.
kuscheldecke harry potter5K/yr -47.3%2.5% conv.

All search terms

Top harry potter decke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

pewjury Decke mit Ärmeln und Kapuze Schneeeule Decke mit Handschuhen Tiermuster kuscheldecke flauschig Kuschelige Flanell Geschenke Kuscheldecke für Frauen

pewjury€26.724.5★50 rev

Harry Potter Damen tragbarer Decken-Hoodie | Grauer Kapuzenpullover für Erwachsene mit Hogwarts-Grafik im Allover-Print | Einheitsgröße Sherpa-gefütterte Loungewear mit Taschen

Harry Potter€37.084.7★1,369 rev

Familando Harry Potter Kuscheldecke 150x200 cm Fleecedecke mit Hogwarts & Eule Hedwig schwarz & blau extra flauschig Öko-TEX Zertifiziert

Familando€33.824.6★532 rev

Familando Harry Potter Kuscheldecke 150x200 cm Fleecedecke mit Karte des Rumtreibers Bordeaux & braun extra flauschig Öko-TEX Zertifiziert

Familando€26.274.6★532 rev

Harry Potter Wohn-Decke 150x200 cm Coral Fleece-Decke Hogwarts Wappen Fanartikel Kuscheldecke für Kinder und Erwachsene Geschenk Überwurf schwarz

MTOnlinehandel€28.864.6★457 rev

Newest

by launch date

Harry Potter - Kuscheldecke 130x150

lootchest€19.943 rev

5mo ago

Harry Potter Kuscheldecke - Flauschige Decke mit Hogwarts Wappen als Geschenk für Kinder zu Geburtstag und Weihnachten - 130 x 150 cm

Harry Potter€16.043 rev

6mo ago

Get Trend Harry Potter Kapuzendecke Kinder Teenager 130x150cm Flauschige Hoodie Decke zum Anziehen Weiche Tragbare Kuscheldecke mit Kapuze Geschenke für Kinder (Schwarz Harry Potter)

Get Trend€18.99125 rev

8mo ago

pewjury Decke mit Ärmeln und Kapuze Schneeeule Decke mit Handschuhen Tiermuster kuscheldecke flauschig Kuschelige Flanell Geschenke Kuscheldecke für Frauen

pewjury€23.2050 rev

11mo ago

Harry Potter Kuscheldecke Leuchtend 130x150 cm Warme Fleecedecke für Sofa und Bett Flauschige Decke für Wohnzimmer und Schlafzimmer Gemütliche Geschenke Kinder Erwachsene

Harry Potter€22.07193 rev

1y ago

What buyers say about harry potter decke

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl39%

“Super kuschelig”

Qualität insgesamt8%

“Top Qualität”

beworben Vs Tatsächliches Produkt7%

“erfüllt alle Erwartungen”

Geschenk Zweck7%

“Top Geschenk 🎁”

Wärme7%

“warm”

Flaumigkeit5%

“Super flauschig”

Komfort insgesamt4%

“Sehr schöne und kuschelige Decke”

Preis-Leistungs-Verhältnis3%

“Hat sich gelohnt”

Kissen3%

“Kissendecke”

Farbe3%

“tolle Farben”

What buyers complain about

Dicke33%

“zu dünn für den Preis”

Qualität insgesamt14%

“Sehr schlechte Qualität”

beworben Vs Tatsächliches Produkt14%

“Bild ist leider extrem schlecht und nicht wie auf den Produkt Fotos”

Futterqualität14%

“Kein Sherpagefüttert, eher sehr nerviges kratzen durch das Material”

Preis-Leistungs-Verhältnis5%

“zu dünn für den Preis”

Farbe5%

“die Bilder entsprechen nicht den Farben,”

Druckqualität5%

“der Druck wirkt mehr als billig.”

Gesamtgröße5%

“Kleiner als gedacht”

Top return reasons

Gesamtgröße30%

Dünn11%

Qualität insgesamt11%

Design insgesamt7%

Farbe7%

Dicke7%

Defekt Material/Teile4%

Materialqualität4%

beworben Vs Tatsächliches Produkt4%

Kissen4%

Common questions

Is harry potter decke profitable to sell on Amazon Germany?: The niche generates €20K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (39/100).
How competitive is the harry potter decke niche?: 11 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in harry potter decke?: Top complaints mined from reviews: Dicke, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.
When does demand for harry potter decke peak?: Demand peaks in Nov–Dec; the busiest month runs 15.8× the quietest.
What does it cost to enter the harry potter decke niche?: Listings span €10.82–€43.22; the average listing price is €25.62 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.