Is harry potter bettwäsche profitable to sell on Amazon Germany?

The niche generates €138K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (48/100).

How competitive is the harry potter bettwäsche niche?

9 brands and 44 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in harry potter bettwäsche?

Top complaints mined from reviews: Qualität insgesamt, Farbe, Hartes Gefühl. The return rate is 1.2%.

When does demand for harry potter bettwäsche peak?

Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the harry potter bettwäsche niche?

Listings span €18.60–€43.55; the average listing price is €31.13 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

harry potter bettwäsche

Skip it

Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€31.13

avg listing price — sweet spot $15–$100

Price range

Incredible€18.60–€43.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great192.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€138K

€138K/yr · 188K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, harry potter bettwäsche is a €138K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

harry potter bettwäsche market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €125K–€156K; units × avg price
Conversion rate: 2.4%
Avg BSR: #851
Page quality: 0%
Prime: 71%
Sponsored: 74%
Out of stock: 28.2%
Avg brand age: 41 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

MTOnlinehandel30%
SkyBrands28%
Herding15%
Träumschön8%
Familando6%
Harry Potter6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top harry potter bettwäsche search terms

harry potter bettwäsche83K/yr -40.8%2.0% conv.
harry potter bettwäsche 135x20053K/yr -49.0%2.9% conv.
bettwäsche harry potter26K/yr -55.5%1.9% conv.
bettwäsche harry potter 135x20010K/yr -41.8%3.7% conv.
bettwäsche 135x200 harry potter5K/yr -37.8%1.5% conv.
harry potter bettwäsche 155x2206K/yr -46.7%0.4% conv.
harry potter bettwäsche 90x2005K/yr -62.2%2.8% conv.

All search terms

Top harry potter bettwäsche products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Bettwäsche 135x200 Baumwolle für Mädchen und Jungen Hogwarts Kinderbettwäsche 1x Kissenbezug 80x80 + Bettbezug 135x200 Eule Hedwig Geschenk

MTOnlinehandel€31.804.8★62 rev

SkyBrands Harry Potter Bettwäsche 135x200 cm & Kopfkissenbezug 80x80 cm - Wendebettwäsche mit Hogwarts Wappen Hedwig & Harry Potter Motiv - 2-teiliges Set aus 100% Baumwolle

SkyBrands€31.724.5★411 rev

Harry Potter Bettwäsche 135x200 + 80x80 Eule Hedwig Kinderbettwäsche 100% Baumwolle Wendemotiv Mädchen Bettwäsche Set Reißverschluss Geschenk-Idee

MTOnlinehandel€38.644.8★38 rev

SkyBrands Harry Potter Bettwäsche 135x200 cm + 80x80 cm Kissenbezug - Hogwarts Motiv mit Harry Hermine & Ron - 100% Baumwolle Öko-Tex Standard - inkl. praktischem Tragebeutel

SkyBrands€32.264.4★146 rev

MTOnlinehandel Harry Potter Bettwäsche 135x200 + 80x80 - Eule Hedwig - Fanartikel für Kinder und Teenager 100% Baumwolle Weiß

MTOnlinehandel€36.214.6★217 rev

Newest

by launch date

Herding Harry Potter Bettwäsche-Set 80 x 80 cm + 135 x 200 cm mit Reißverschluss 100% Baumwolle/Renforcé Mehrfarbig

Herding€33.2311 rev

7mo ago

Träumschön Harry Potter Bettwäsche 135x200 80x80 - Gryffindor & Slytherin - Kinderbettwäsche aus 100% Baumwolle - Bettwäsche für Kinder

Träumschön€29.7226 rev

10mo ago

Harry Potter Bettwäsche 135x200 + 80x80 Eule Hedwig Kinderbettwäsche 100% Baumwolle Wendemotiv Mädchen Bettwäsche Set Reißverschluss Geschenk-Idee

MTOnlinehandel€38.6438 rev

11mo ago

Harry Potter Hogwarts Wende-Bettwäsche-Set 135x200 80x80 Baumwolle Eule Hedwig

SkyBrands€29.2813 rev

1y ago

Harry Potter Bettwäsche 135x200 Baumwolle für Mädchen und Jungen Hogwarts Kinderbettwäsche 1x Kissenbezug 80x80 + Bettbezug 135x200 Eule Hedwig Geschenk

MTOnlinehandel€31.8062 rev

1y ago

What buyers say about harry potter bettwäsche

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Qualität”

Weiches Gefühl13%

“Schön flauschig und warm”

Design insgesamt10%

“Sehr schönes Design”

Geschenk Zweck9%

“Super Geschenk”

Wärme9%

“Warme Bettwäsche”

Materialqualität8%

“Angenehmes Material”

Preis-Leistungs-Verhältnis5%

“Hat sich gelohnt”

Druckqualität5%

“Toller Print”

Komfort insgesamt4%

“Komfort”

Farbe3%

“Das Design ist schön umgesetzt, ohne zu bunt oder kindlich zu wirken”

What buyers complain about

Qualität insgesamt23%

“Absolut schlechte Qualität”

Farbe17%

“allerdings sind die Farben sehr ausgeblichen”

Hartes Gefühl13%

“einfach zu hart”

Futterqualität10%

“Kein Sherpagefüttert, eher sehr nerviges kratzen durch das Material”

Stärke10%

“Leider etwas extrem starr”

Dünn5%

“Etwas dünn für den Winter”

Dicke5%

“Dünn”

Polster-/Stoffqualität3%

“Schlechte Qualität, hauchdünner Stoff”

Top return reasons

Gesamtgröße19%

Materialqualität11%

Dünn10%

Geruch10%

Qualität insgesamt9%

Nähen/Finish/Polieren7%

Farbe5%