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Harry Potter Adventskalender 2022

Fail

Buyers convert on only 0.4% of searches, so Harry Potter Adventskalender 2022 is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€85K/yr883K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
49%top-5 click share · 13 brands · 301 sellers

Flapen Score

Harry Potter Adventskalender 2022 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Harry Potter Adventskalender 2022 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Adventskalender 2022 market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Adventskalender 2022 883K times last year and spent an estimated €85K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
883K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
0.4%
Market size, estimated
€85Ka year
Peak month
October326.4× the quietest month
Top search term
harry potter adventskalender399K searches a year

02 · Price

A sale here is worth €26.11.

Listings sell for €26.11 on average, from €7.25 to €47.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €26.11 that is €7K to €13K a year per listing.

Average price
€26.11inside the $15 to $100 sweet spot
Price range
€7.25–€47.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€7K–€13K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #762 within Saisonale Deko. It carries 1,564 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
88%
Out of stock, average day
13.3%
Average rank
#762in Saisonale Deko
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,564per listing
Listings tracked
25

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Harry Potter Adventskalender 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

301

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

18%

  • Brand 144%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Harry Potter Adventskalender 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 326.4×

Search terms

Top Harry Potter Adventskalender 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter adventskalender399K/yr
  • adventskalender harry potter173K/yr
  • lego harry potter adventskalender40K/yr
  • harry potter lego adventskalender14K/yr
  • schleich harry potter adventskalender6K/yr
  • lego adventskalender harry potter10K/yr
  • harry potter adventskalender lego11K/yr
  • harry potter schleich adventskalender3K/yr
  • harry potter adventskalender 202589K/yr
  • adventskalender lego harry potter10K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Adventskalender 2022

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
27%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“teuerer Kalender,”
A buyer, on “Preis-Leistungs-Verhältnis”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Adventskalender 2022 questions

Answered from the same tracked data.