Is harry potter adventskalender 2022 profitable to sell on Amazon Germany?

The niche generates €85K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).

How competitive is the harry potter adventskalender 2022 niche?

13 brands and 301 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in harry potter adventskalender 2022?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Futterqualität. The return rate is 1.0%.

When does demand for harry potter adventskalender 2022 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 326.4× the quietest.

What does it cost to enter the harry potter adventskalender 2022 niche?

Listings span €7.25–€47.66; the average listing price is €26.11 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.

harry potter adventskalender 2022

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.11

avg listing price — sweet spot $15–$100

Price range

Great€7.25–€47.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,564.28

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Bad€85K

€85K/yr · 883K searches

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, harry potter adventskalender 2022 is a €85K/yr Amazon Germany market (883K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

harry potter adventskalender 2022 market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €326K–€392K; units × avg price
Conversion rate: 0.4%
Avg BSR: #762
Page quality: 0%
Prime: 88%
Sponsored: 40%
Out of stock: 13.3%
Avg brand age: 33 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

301

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

18%

LEGO44%
Harry Potter10%
Schleich10%
Wizarding World7%
Cinereplicas5%
Paladone5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 326.4×

Open Trend

Top harry potter adventskalender 2022 search terms

harry potter adventskalender399K/yr +8.8%0.2% conv.
adventskalender harry potter173K/yr -3.8%0.0% conv.
lego harry potter adventskalender40K/yr -11.4%0.7% conv.
harry potter lego adventskalender14K/yr -17.9%0.0% conv.
schleich harry potter adventskalender6K/yr +5.0%0.0% conv.
lego adventskalender harry potter10K/yr -13.0%1.8% conv.
harry potter adventskalender lego11K/yr -48.4%0.9% conv.
harry potter schleich adventskalender3K/yr -17.4%1.3% conv.
harry potter adventskalender 202589K/yr -66.9%0.0% conv.
adventskalender lego harry potter10K/yr -39.6%0.0% conv.

All search terms

Top harry potter adventskalender 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Harry Potter Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 8 Minifiguren in festlichen Pullovern & 6 Figuren - Geschenk für Mädchen und Jungen ab 7 Jahren - 76456

LEGO€20.164.6★4,697 rev

schleich HARRY POTTER Adventskalender 2025 99175 | detailgetreue Sammelfiguren & Spielfiguren | Geschenkidee für Kinder ab 6 Jahren & Sammler | Weihnachtskalender mit 24 Figuren & Zubehör

Schleich€37.244.6★478 rev

Harry Potter Adventskalender 2025 Kinder Countdown Kalender mit 24 Überraschungen Schmuck Haarschmuck Mädchen Schreibwaren Set Geschenk Idee (Schwarzer Würfel)

Harry Potter€33.334.1★3,385 rev

LEGO 75981 Harry Potter Adventskalender

LEGO€29.224.7★7,319 rev

LEGO 76404 Harry Potter Adventskalender 2022 mit Brettspiel 7 Minifiguren Film-Szenen und Spielzeug Zubehör magisches frühes Geschenk für Weihnachten

LEGO€31.154.6★2,675 rev

Newest

by launch date

LEGO Harry Potter Schloss Hogwarts: Auswahlzeremonie mit dem Sprechenden Hut - Patronus Hermine und Draco Malfo Minifiguren mit Zauberstäben Spinnrad - Geschenk für Kinder ab 7 Jahren - 76460

LEGO€9.82522 rev

6mo ago

Harry Potter Erinnerungsbox Adventskalender 24 Tage mit Harry Potter Geschenken & Schreibwaren-Überraschungen Countdown bis Weihnachten Offiziell Lizenziertes Geschenk für Fantasy-Fans

Paladone€22.4560 rev

9mo ago

LEGO Harry Potter Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 8 Minifiguren in festlichen Pullovern & 6 Figuren - Geschenk für Mädchen und Jungen ab 7 Jahren - 76456

LEGO€20.164,697 rev

10mo ago

Undercover - Adventskalender Harry Potter - Faltbare Box mit Schleife - 24 kreative Überraschungen - Bastelmaterialien und Schreibwaren - Geschenkartikel

Undercover€15.22133 rev

1y ago

Get Trend Harry Potter Schmuck Adventskalender 2025 Kinder Weihnachtskalender mit DIY Charm Armband 24 Türen Geschenke für Mädchen Teenager (Burgunderrot Harry Potter)

Get Trend€20.95416 rev

1y ago

What buyers say about harry potter adventskalender 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis19%

“Hat sich gelohnt”

Sammlungsobjekte19%

“Top LEGO Set”

Geschenk Zweck15%

“Ist eine super Geschenk Idee”

Spaß/Unterhaltungserlebnis7%

“Hat sehr viel Spaß gemacht”

Montage/Installation7%

“Leicht zu bauen”

Qualität insgesamt6%

“Beste Lego Qualität und schneller Versand”

Gesamtgröße5%

“Passt soweit”

Design insgesamt4%

“Magisches Bauerlebnis - ein echtes Highlight”

beworben Vs Tatsächliches Produkt4%

“Alles wie beschrieben, war ein Geschenk”

Eignung Anfänger2%

“Tolles Einsteigerset”

What buyers complain about

Preis-Leistungs-Verhältnis27%

“teuerer Kalender,”

Gesamtgröße22%

“war viel zu kleines LEGO”

Futterqualität8%

“Kein Sherpagefüttert, eher sehr nerviges kratzen durch das Material”

Geschenk Zweck8%

“Als Geschenk daher weniger zu empfehlen, nur wenn man es selbst aufbaut”

beworben Vs Tatsächliches Produkt8%

“Inkompetenz in Bildern: Inkompetenz in Bildern:”

Dicke6%

“Die Box an sich ist eher dünnes Material im Vergleich zu herkömmlichen Legoboxen”

Papierqualität2%

“Papiertüten etwas dünn”

Top return reasons

Geschenk Zweck51%

Gesamtgröße26%

Defekt Material/Teile6%

Produktzustand4%

Haftung/Klebrigkeit3%

Design insgesamt3%

Qualität insgesamt3%

Kompatibilität – insgesamt3%

Gewicht schwer1%

Kratzfestigkeit1%

Common questions

Is harry potter adventskalender 2022 profitable to sell on Amazon Germany?: The niche generates €85K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).
How competitive is the harry potter adventskalender 2022 niche?: 13 brands and 301 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in harry potter adventskalender 2022?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Futterqualität. The return rate is 1.0%.
When does demand for harry potter adventskalender 2022 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 326.4× the quietest.
What does it cost to enter the harry potter adventskalender 2022 niche?: Listings span €7.25–€47.66; the average listing price is €26.11 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.