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Handtücher Schwarz

Maybe

Products sell for $19.45 on average, inside the sweet spot. But demand is soft, at -17.6% this quarter, so Handtücher Schwarz is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€97K/yr105K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
52%top-5 click share · 17 brands · 29 sellers

Flapen Score

Handtücher Schwarz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handtücher Schwarz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handtücher Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Handtücher Schwarz 105K times last year and spent an estimated €97K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.8%
Market size, estimated
€97Ka year
Peak month
December2.1× the quietest month
Top search term
handtücher schwarz37K searches a year

02 · Price

A sale here is worth €19.45.

Listings sell for €19.45 on average, from €7.49 to €48.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €19.45 that is €2K to €5K a year per listing.

Average price
€19.45inside the $15 to $100 sweet spot
Price range
€7.49–€48.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #42 within Badausstattung. It carries 7,698 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
7.7%
Average rank
#42in Badausstattung
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
7,698per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Handtücher Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

29

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

24%

  • Brand 120%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Handtücher Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Handtücher Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handtücher schwarz37K/yr
  • handtuch schwarz21K/yr
  • schwarze handtücher17K/yr
  • handtücher set schwarz13K/yr
  • handtuch set schwarz9K/yr
  • handtuch schwarz 50x1005K/yr
  • schwarzes handtuch3K/yr

Reviews and returns

What reviews say buyers love and hate about Handtücher Schwarz

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Leider total unzufrieden”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Handtücher Schwarz questions

Answered from the same tracked data.