Is handtücher schwarz profitable to sell on Amazon Germany?

The niche generates €97K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the handtücher schwarz niche?

17 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in handtücher schwarz?

Top complaints mined from reviews: Qualität insgesamt, Waschechtheit, Dicke. The return rate is 1.8%.

When does demand for handtücher schwarz peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the handtücher schwarz niche?

Listings span €7.49–€48.31; the average listing price is €19.45 (sweet spot $15–$100). The average incumbent carries 7,698 reviews — the moat a new listing must climb.

handtücher schwarz

Worth a look

Shows a sweet-spot price point ($19.45 avg), but soft demand (-17.6% this quarter) keeps it on the watch list.

Avg price

Great€19.45

avg listing price — sweet spot $15–$100

Price range

Great€7.49–€48.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€97K

€97K/yr · 105K searches

Review moat

Bad7,698.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, handtücher schwarz is a €97K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

handtücher schwarz market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €97K–€117K; units × avg price
Conversion rate: 4.8%
Avg BSR: #42
Page quality: 0%
Prime: 93%
Sponsored: 78%
Out of stock: 7.7%
Avg brand age: 54 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

24%

Amazon Basics20%
Hammetex18%
Utopia Towels15%
Tuiste9%
Luckytowel9%
Lavea4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top handtücher schwarz search terms

handtücher schwarz37K/yr -24.7%4.1% conv.
handtuch schwarz21K/yr -11.3%4.7% conv.
schwarze handtücher17K/yr -14.8%3.6% conv.
handtücher set schwarz13K/yr -16.8%3.3% conv.
handtuch set schwarz9K/yr -22.7%3.4% conv.
handtuch schwarz 50x1005K/yr -6.9%6.5% conv.
schwarzes handtuch3K/yr -8.1%4.9% conv.

All search terms

Top handtücher schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Handtücher Set 4-teilig 100% Baumwolle Ausbleichbeständig Weich 2 Badetücher + 2 Handtücher Schwarz

Amazon Basics€19.054.3★13,954 rev

Hammetex Handtücher 4er Set 50x100 cm 100% Baumwolle Frottee

Hammetex€19.634.5★1,849 rev

Tuiste Handtücher Set Schwarz |%100 Baumwolle Handtuch Set 8 Teilig | 2X Badetücher (70x140) 4X Handtücher (50x90) 2X Gästetücher (30x50) | Weich und Saugstark | Farbe : Schwarz

Tuiste€21.803.6★2,981 rev

Luckytowel Handtücher Set 50x100 cm Oeko-TEX Handtuch-Set aus 100% Baumwolle mit 600 g/m Frottiertücher mit Aufhängeschlaufe flauschig & saugstark Frottee Handtuchset 2er Pack Schwarz

Luckytowel€13.424.5★1,726 rev

Hammetex Handtücher Set 6 teilig 2X 70x140 4X 50x100 cm 100% Baumwolle

Hammetex€31.934.5★1,849 rev

Newest

by launch date

Ôhm 5er Set Handtuch 30x30 cm 100% Baumwolle Frottee 500 g/m Schwarz Gästehandtücher & Waschlappen 30x30 extra weich & saugstark Oeko-Tex Zertifiziert

Ôhm€10.7854 rev

5mo ago

Ôhm 5er Set Handtücher 30x50 cm 100% Baumwolle Frottee 500 g/m Schwarz extra dick und saugstark Oeko-Tex Zertifiziert

Ôhm€12.25920 rev

5mo ago

CELESTA Handtücher 50x100 cm Handtuch 4er-Set aus 100% ringgesponnene Baumwolle Oeko-TEX Zertifiziert Weich saugstark & schnelltrocknend Schwarz

CELESTA€15.7180 rev

6mo ago

Lavea Sydney 4er Handtücher Set Handtuch Baumwolle Frottee Fitness-Handtuch 100% Baumwolle Oeko-TEX Standard 100 weich und saugstark waschbar bei 60 C Frottee 4 Stück 40 x 70 cm Schwarz

Lavea€13.54241 rev

1y ago

AmeliaHome Handtuch Schwarz 50x100 cm 100% Baumwolle Qualität Saugfähig Amari

AmeliaHome€7.49116 rev

1y ago

What buyers say about handtücher schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität”

Weiches Gefühl18%

“soft and useful”

Saugfähigkeit7%

“Gute Saugfähigkeit”

Farbe7%

“Die anthrazitgraue Farbe wirkt elegant”

Preis-Leistungs-Verhältnis7%

“Preis billig”

Waschechtheit4%

“Sehr schönes Badetuch Set”

Gesamtgröße4%

“Passt”

Feucht/Trocken2%

“nehmen Feuchtigkeit gut auf.”

Materialqualität2%

“angenehmem Material”

Geschenk Zweck1%

“War ein Geschenk”

What buyers complain about

Qualität insgesamt22%

“Leider total unzufrieden”

Waschechtheit11%

“Horror, einmal gewaschen und lösen sich komplett auf”

Dicke6%

“dünnes Material”

Saugfähigkeit6%

“Mangelhafte Saugfähigkeit”

Materialqualität6%

“Das Material ist dünn und fusselig und fühlt sich absolut nicht wie Baumwolle an”

Knötchenbildung/Fusselbildung5%

“Fusseln ohne Ende”

Nähen/Finish/Polieren5%

“An allen Tüchern waren offene Nähte vorhanden”

Preis-Leistungs-Verhältnis5%

“bei dem Preis wollt ich mal nicht so sein.”

Haltbarkeit4%

“Nach einmal waschen naht kaputt”

Geruch4%

“starker Geruch”

Top return reasons

Qualität insgesamt24%

Dünn20%

Gesamtgröße15%

Farbe13%

Materialqualität8%

Nassreinigung3%

Waschechtheit3%

beworben Vs Tatsächliches Produkt1%

Funktionalität insgesamt1%

Saugfähigkeit1%

Common questions

Is handtücher schwarz profitable to sell on Amazon Germany?: The niche generates €97K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the handtücher schwarz niche?: 17 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in handtücher schwarz?: Top complaints mined from reviews: Qualität insgesamt, Waschechtheit, Dicke. The return rate is 1.8%.
When does demand for handtücher schwarz peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the handtücher schwarz niche?: Listings span €7.49–€48.31; the average listing price is €19.45 (sweet spot $15–$100). The average incumbent carries 7,698 reviews — the moat a new listing must climb.