Handtuchwärmer
FailDemand is soft, at -43.6% this quarter, so Handtuchwärmer is a Fail.
- Flapen Score
- 40 / 100Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 4840
- Market size
- €39K/yr76K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 35 sellers
Flapen Score
Handtuchwärmer against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handtuchwärmer is stronger. Inside it, weaker.
Market
The Handtuchwärmer market on Amazon at a glance
Shoppers on Amazon Germany searched for Handtuchwärmer 76K times last year and spent an estimated €39K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €39Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- handtuchwärmer39K searches a year
02 · Price
A sale here is worth €69.27.
Listings sell for €69.27 on average, from €14.58 to €114.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €69.27 that is €0 to €7K a year per listing.
- Average price
- €69.27inside the $15 to $100 sweet spot
- Price range
- €14.58–€114.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€7K
- Returns
- 4.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #88 within Badausstattung. It carries 185 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 68%
- Out of stock, average day
- 23.8%
- Average rank
- #88in Badausstattung
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 185per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Handtuchwärmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
35
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
19%
- Brand 126%
- Brand 222%
- Brand 314%
- Brand 410%
- Brand 55%
- Brand 63%
Demand
Handtuchwärmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Handtuchwärmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- handtuchwärmer39K/yr
- towel warmer20K/yr
- handtuch wärmegerät6K/yr
- handtuch wärmer5K/yr
- handtuchwärmer kosmetik5K/yr
Reviews and returns
What reviews say buyers love and hate about Handtuchwärmer
We read the reviews and the return reasons for every product selling here.
“zu klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handtuchwärmer questions
Answered from the same tracked data.