Is Handnähmaschine profitable to sell on Amazon Germany?

Flapen scores Handnähmaschine 64 out of 100 on Amazon Germany, a Maybe. Shoppers spend €435K a year across 80 tracked products. 8 of the 67 products launched in the last year cleared the first-year sales bar. Search demand grew -2.1% in the last 90 days.

How competitive is the Handnähmaschine niche on Amazon Germany?

45 brands and 77 sellers compete in Handnähmaschine on Amazon Germany. The top 5 Handnähmaschine products take 22% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Handnähmaschine?

Handnähmaschine buyers on Amazon Germany complain most about Qualität insgesamt, Funktionalität insgesamt, and Benutzerfreundlichkeit. An estimated 5.1% of orders come back, which is high.

When does demand for Handnähmaschine peak?

Search demand for Handnähmaschine on Amazon Germany peaks in Oct, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Handnähmaschine niche?

Handnähmaschine sells for €26.73 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.67 to €114.20. The average product has 333 reviews, the count a new listing must catch up to.

Handnähmaschine

Maybe

The products selling today average only 3.3★. But demand is soft, at -2.1% this quarter, so Handnähmaschine is a Maybe.

Filters No Dominant Brand Low Review Barrier Quality Gap High Returns Out of Stock

Flapen Score: 64
64 / 100Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Market size: €435K/yr425K searches / yr
90-day growth: -2.1%search demand this quarter
Competition: 22%top-5 click share · 45 brands · 77 sellers

Flapen Score

Handnähmaschine against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handnähmaschine is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Handnähmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Handnähmaschine 425K times last year and spent an estimated €435K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €435K a year.

Searches, last 12 months: 425K
Growth, 90 days vs prior 90: -2.1%
Conversion, latest week: 3.8%
Market size, estimated: €435Ka year
Peak month: October1.5× the quietest month
Top search term: handnähmaschine166K searches a year

02 · Price

A sale here is worth €26.73.

Listings sell for €26.73 on average, from €5.67 to €114.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €26.73 that is €3K to €7K a year per listing.

Average price: €26.73inside the $15 to $100 sweet spot
Price range: €5.67–€114.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€7K
Returns: 5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 47.0% of listings are out of stock. The average listing ranks #318 within Nähen & Stoffe. It carries 333 reviews at 3.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 95%
Out of stock, average day: 47.0%
Average rank: #318in Nähen & Stoffe
Average rating: 3.31 starsAmazon Germany average 4.37 stars
Average reviews: 333per listing
Listings tracked: 80

04 · Newcomers

8 of last year's 67 launches cleared the first-year sales bar.

67 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 67
Successful launches: 8Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Handnähmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

57%

Top 20: 89%

Top-5 click share

22%

Top 20: 62%

Open market

39%

Brand 118%
Brand 214%
Brand 311%
Brand 47%
Brand 57%
Brand 65%

Demand

Handnähmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Handnähmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

handnähmaschine166K/yr +0.9%3.4% conv.
mini nähmaschine66K/yr -4.4%2.2% conv.
handnähmaschine testsieger23K/yr -28.2%3.6% conv.
hand nähmaschine23K/yr +6.1%2.9% conv.
kleine nähmaschine23K/yr +4.2%1.6% conv.
handnähmaschine für dicke stoffe20K/yr +115.8%2.9% conv.
nähmaschine klein18K/yr -13.3%2.0% conv.
hand sewing machine8K/yr -5.3%2.5% conv.
mini sewing machine8K/yr +2.5%1.5% conv.
nähmaschine mini9K/yr -13.3%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Handnähmaschine

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”

15%of negative reviews mention “Qualität insgesamt”

5.1%of orders come back

“Billig halt”

A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Handnähmaschine questions

Answered from the same tracked data.

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