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Handmixer Schwarz

Fail

Demand is soft, at -31.9% this quarter, so Handmixer Schwarz is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€59K/yr42K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 112 sellers

Flapen Score

Handmixer Schwarz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handmixer Schwarz is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handmixer Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Handmixer Schwarz 42K times last year and spent an estimated €59K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
4.0%
Market size, estimated
€59Ka year
Peak month
December11.7× the quietest month
Top search term
krups 3 mix 700014K searches a year

02 · Price

A sale here is worth €35.29.

Listings sell for €35.29 on average, from €14.38 to €59.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €35.29 that is €4K to €9K a year per listing.

Average price
€35.29inside the $15 to $100 sweet spot
Price range
€14.38–€59.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #37 within Elektrische Küchengeräte. It carries 740 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#37in Elektrische Küchengeräte
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
740per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Handmixer Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

112

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brand 170%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Handmixer Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Handmixer Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krups 3 mix 700014K/yr
  • handmixer schwarz15K/yr
  • handrührgerät schwarz6K/yr
  • krups handmixer 3 mix 70005K/yr
  • krups 3mix 70003K/yr

Reviews and returns

What reviews say buyers love and hate about Handmixer Schwarz

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Mischen/Mischung”
15%of negative reviews mention “Gewicht schwer”
2.6%of orders come back
“Einziges Problem: er ist verhältnismässig schwer”
A buyer, on “Gewicht schwer”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Handmixer Schwarz questions

Answered from the same tracked data.