Handmixer
MaybeShoppers spend an estimated $5.0M a year here. But demand is soft, at -27.1% this quarter, so Handmixer is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 4860
- Market size
- €5.0M/yr3.3M searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 161 sellers
Flapen Score
Handmixer against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handmixer is stronger. Inside it, weaker.
Market
The Handmixer market on Amazon at a glance
Shoppers on Amazon Germany searched for Handmixer 3.3M times last year and spent an estimated €5.0M. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.0M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €5.0Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- handmixer1.2M searches a year
02 · Price
A sale here is worth €32.85.
Listings sell for €32.85 on average, from €13.17 to €67.70. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At €32.85 that is €99K to €131K a year per listing.
- Average price
- €32.85inside the $15 to $100 sweet spot
- Price range
- €13.17–€67.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €99K–€131K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #14 within Elektrische Küchengeräte. It carries 2,905 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #14in Elektrische Küchengeräte
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,905per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Handmixer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Domestic Appliances HR3741/00 Handmixer 450 W 5 Geschwindigkeiten plus Turbo 21.41 x 20.8 x 11.4 cm weiß/schwarz
- Price
- €23.52
- Rating
- 4.5/5
- Reviews
- 20,819
- Age
- 9y ago

Bosch Handrührer MFQ3530 Handrührgerät 2 Rührbesen 2 Edelstahl-Knethaken spülmaschinengeeignet 5 Stufen 450 W weiß
- Price
- €24.86
- Rating
- 4.5/5
- Reviews
- 7,796
- Age
- 19y ago

Krups 3Mix 9000 Handmixer 750 Watt Geschwindigkeitsregler Turbomodus Pulsfunktion Mixer ergonomischer Griff langes Kabel Handrührgerät inkl. Schneebesen und Knethaken Schneeweiß GN9101
- Price
- €56.28
- Rating
- 4.4/5
- Reviews
- 1,256
- Age
- 4y ago

Bosch Handrührer MFQ3540 Handrührgerät 2 Rührbesen 2 Edelstahl-Knethaken spülmaschinengeeignet 5 Stufen Pürierstab Mixbecher 450 W weiß
- Price
- €27.07
- Rating
- 4.5/5
- Reviews
- 12,689
- Age
- 19y ago

Krups 3 Mix 4000 Handmixer 450 Watt robustes Design variabler Geschwindigkeitsregler Turbo- und Auswurf-Funktion inkl. 2 Rührbesen und 2 Knethaken weiß/grau GN4001
- Price
- €25.60
- Rating
- 4.5/5
- Reviews
- 702
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Basics Elektrischer Handmixer 400W 6 Geschwindigkeiten mit Turbo Aufbewahrungskoffer Mittelgroß Schwarz
- Price
- €20.07
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2mo ago

NWOUIIAY Handmixer Elektrisch 500W mit 5 Geschwindigkeiten & Turbinenfunktion Inkl. 2 Quirlen 2 Knethaken 2 Schneebesen Eiertrenner Spatel und Standhalter
- Price
- €24.51
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 5mo ago

LEBENLANG 400W Handmixer Handrührgerät - 5 Stufen & Turbo Inkl. Standhalterung I Hand Mixer Handrührer Rührgerät Rührmaschine Küche I Mikser electric Handrührgeräte Küchengeräte Handmixe Mixer Küche
- Price
- €17.15
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 1y ago

Clatronic Mixer | kraftvoller 400 Watt-Motor | Handmixer | Turbostufe & 5 Geschwindigkeitsstufen | Handrührgerät | spülmaschinengeeignete Edelstahlquirle und -knethaken | HM 3775
- Price
- €14.74
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 4y ago

Bosch Handrührer MFQ3530 Handrührgerät 2 Rührbesen 2 Edelstahl-Knethaken spülmaschinengeeignet 5 Stufen 450 W weiß
- Price
- €24.86
- Rating
- 4.5/5
- Reviews
- 7,796
- Age
- 19y ago
Newest
by launch date
Handrührer Elektrisch-Handrührgerät 5 StuFen Handmixer Enthalten 1 Schneebesen 2 Rührbesen 2 Edelstahl-Knethaken spülmaschinenfest
- Price
- €13.52
- Rating
- 3.6/5
- Reviews
- 272
- Age
- 2w ago

Amazon Basics Elektrischer Handmixer 400W 6 Geschwindigkeiten mit Turbo Aufbewahrungskoffer Mittelgroß Schwarz
- Price
- €20.07
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2mo ago

NWOUIIAY Handmixer Elektrisch 500W mit 5 Geschwindigkeiten & Turbinenfunktion Inkl. 2 Quirlen 2 Knethaken 2 Schneebesen Eiertrenner Spatel und Standhalter
- Price
- €24.51
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 5mo ago

Elektrischer Handmixer 7-stufiger Mixer Elektrischer Schneebesen mit 5 Edelstahl-Zubehörteilen Turbo-Boost/Selbststeuerung der Geschwindigkeit + Auswurftaste Lebensmittelmixer für Kuchen und Eier
- Price
- €13.17
- Rating
- 3.5/5
- Reviews
- 149
- Age
- 11mo ago

Handmixer Elektrisch Handrührgerät 6 Stufen Plus Turbo Kein Spritzen Mixer Handrührer mit Aufbewahrungskiste 5*Edelstahl Zubehör Schwarz 400W Leiser Motor
- Price
- €24.94
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
161
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
19%
- Bosch37%
- KRUPS17%
- PHILIPS15%
- Leaflai5%
- SHARDOR5%
- TWOMEOW4%
Demand
Handmixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Handmixer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- handmixer1.2M/yr
- handrührgerät569K/yr
- mixer handrührer398K/yr
- rührgerät221K/yr
- hand mixer90K/yr
- handmixer testsieger 2024148K/yr
- bosch mixer77K/yr
- rührgerät handmixer81K/yr
- handmixer testsieger 202613K/yr
- krups handmixer79K/yr
Reviews and returns
What reviews say buyers love and hate about Handmixer
We read the reviews and the return reasons for every product selling here.
“3 Jahre defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handmixer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









