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Handmade Label

Fail

Demand is soft, at -35.3% this quarter, so Handmade Label is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€37K/yr330K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
28%top-5 click share · 59 brands · 73 sellers

Flapen Score

Handmade Label against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handmade Label is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handmade Label market on Amazon at a glance

Shoppers on Amazon Germany searched for Handmade Label 330K times last year and spent an estimated €37K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
1.6%
Market size, estimated
€37Ka year
Peak month
November2.5× the quietest month
Top search term
handmade58K searches a year

02 · Price

A sale here is worth €7.05.

Listings sell for €7.05 on average, from €3.33 to €36.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €7.05 that is €0 to €705 a year per listing.

Average price
€7.05under the $15 to $100 sweet spot
Price range
€3.33–€36.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€705
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #437 within Häkeln & Stricken. It carries 481 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
91%
Out of stock, average day
16.7%
Average rank
#437in Häkeln & Stricken
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
481per listing
Listings tracked
70

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Handmade Label products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

73

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

28%

Top 20: 63%

Open market

64%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Handmade Label search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Handmade Label search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handmade58K/yr
  • handmade label56K/yr
  • handmade label zum annähen48K/yr
  • label29K/yr
  • label zum annähen17K/yr
  • handmade label mit nieten17K/yr
  • label nähen16K/yr
  • labels zum annähen15K/yr
  • handmade with love8K/yr
  • label zum aufnähen7K/yr

Reviews and returns

What reviews say buyers love and hate about Handmade Label

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Druckqualität”
1.1%of orders come back
“Die Hälfte des gedruckten Textes ist nicht lesbar”
A buyer, on “Druckqualität”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handmade Label questions

Answered from the same tracked data.