Is Handarbeitskoffer profitable to sell on Amazon Germany?

Flapen scores Handarbeitskoffer 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €33K a year across 37 tracked products. 0 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +38.1% in the last 90 days.

How competitive is the Handarbeitskoffer niche on Amazon Germany?

12 brands and 54 sellers compete in Handarbeitskoffer on Amazon Germany. The top 5 Handarbeitskoffer products take 40% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Handarbeitskoffer?

Handarbeitskoffer buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Qualität insgesamt. An estimated 2.5% of orders come back.

When does demand for Handarbeitskoffer peak?

Search demand for Handarbeitskoffer on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 11.2× the quietest.

What does it cost to enter the Handarbeitskoffer niche?

Handarbeitskoffer sells for €16.47 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.42 to €45.72. The average product has 423 reviews, the count a new listing must catch up to.

Handarbeitskoffer

Maybe

The products selling today average only 4.1★. But shoppers spend an estimated $33K a year here, so Handarbeitskoffer is a Maybe.

Flapen Score: 52
52 / 100Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size: €33K/yr172K searches / yr
90-day growth: +38.1%search demand this quarter
Competition: 40%top-5 click share · 12 brands · 54 sellers

Flapen Score

Handarbeitskoffer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Handarbeitskoffer is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Handarbeitskoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Handarbeitskoffer 172K times last year and spent an estimated €33K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months: 172K
Growth, 90 days vs prior 90: +38.1%
Conversion, latest week: 1.2%
Market size, estimated: €33Ka year
Peak month: August11.2× the quietest month
Top search term: werkkoffer kinder schule37K searches a year

02 · Price

A sale here is worth €16.47.

Listings sell for €16.47 on average, from €4.42 to €45.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.47 that is €0 to €2K a year per listing.

Average price: €16.47inside the $15 to $100 sweet spot
Price range: €4.42–€45.72
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #73 within Zeichnen. It carries 423 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 86%
Out of stock, average day: 17.2%
Average rank: #73in Zeichnen
Average rating: 4.13 starsAmazon Germany average 4.37 stars
Average reviews: 423per listing
Listings tracked: 37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Handarbeitskoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

Brand 141%
Brand 215%
Brand 315%
Brand 411%
Brand 56%
Brand 62%
Open — no brand owns it (6 brands, 8%)

Demand

Handarbeitskoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 11.2×

Search terms

Top Handarbeitskoffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

werkkoffer kinder schule37K/yr +148.4%0.7% conv.
handarbeitskoffer28K/yr +0.8%0.5% conv.
jolly filzstifte17K/yr +0.1%6.3% conv.
werkkoffer16K/yr +90.7%0.5% conv.
werkkoffer schule22K/yr +33.8%0.4% conv.
handarbeitskoffer mädchen8K/yr -3.3%0.3% conv.
werkkoffer kinder7K/yr +44.9%0.3% conv.
handarbeitskoffer schule17K/yr +52.3%0.4% conv.
handarbeitskoffer jungen6K/yr +19.1%0.5% conv.
filzstifte jolly5K/yr -1.1%7.9% conv.

Reviews and returns

What reviews say buyers love and hate about Handarbeitskoffer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Preis-Leistungs-Verhältnis”

28%of negative reviews mention “Gesamtgröße”

2.5%of orders come back

“Fällt zu klein aus”

A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Handarbeitskoffer questions

Answered from the same tracked data.

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