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Hama Bügelperlen

Fail

Demand is soft, at -48.6% this quarter, so Hama Bügelperlen is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€134K/yr343K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
35%top-5 click share · 11 brands · 111 sellers

Flapen Score

Hama Bügelperlen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Hama Bügelperlen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hama Bügelperlen market on Amazon at a glance

Shoppers on Amazon Germany searched for Hama Bügelperlen 343K times last year and spent an estimated €134K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €134K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
4.0%
Market size, estimated
€134Ka year
Peak month
November4.2× the quietest month
Top search term
hama bügelperlen126K searches a year

02 · Price

A sale here is worth €9.85.

Listings sell for €9.85 on average, from €1.96 to €30.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €9.85 that is €2K to €5K a year per listing.

Average price
€9.85under the $15 to $100 sweet spot
Price range
€1.96–€30.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #108 within Perlenweben & Schmuckherstellung. It carries 2,091 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#108in Perlenweben & Schmuckherstellung
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,091per listing
Listings tracked
43

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hama Bügelperlen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

11 flat

Sellers

111

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

4%

  • Brand 182%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Hama Bügelperlen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Hama Bügelperlen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hama bügelperlen126K/yr
  • bügelperlen hama90K/yr
  • hama bügelperlen midi20K/yr
  • hama perlen12K/yr
  • bügelperlen set hama16K/yr
  • bügelperlen leuchtend im dunkeln12K/yr
  • bügelperlen leuchtend13K/yr
  • bügelperlen midi10K/yr
  • hama bügelperlen set12K/yr
  • bügelperlen hama set6K/yr

Reviews and returns

What reviews say buyers love and hate about Hama Bügelperlen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Farbe”
32%of negative reviews mention “Helligkeit/Glanz/Glühen”
0.4%of orders come back
“Fehlende Leuchtkraft”
A buyer, on “Helligkeit/Glanz/Glühen”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hama Bügelperlen questions

Answered from the same tracked data.