halloween party
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great420.28avg incumbent reviews — the moat a new listing must climb
Growth
Great+63.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€3.48–€28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.94avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€19K€19K/yr · 287K searches
According to Flapen's Amazon Germany niche tracking, halloween party is a €19K/yr Amazon Germany market (287K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
halloween party market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- €66K–€88K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #622
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 36.6%
- Avg brand age
- 28 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
49
Top-5 brand share
28%
Top 20: 79%
Top-5 click share
28%
Top 20: 79%
Open market
67%
- DaceStar6%
- CSLGDMAI6%
- Nemesis Now6%
- XONOR5%
- TRIXES5%
- MIJOMA5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +63.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 57.7×
Top halloween party search terms
- horror deko27K/yr
- halloween party33K/yr
- halloween party deko25K/yr
- halloween deko kinder34K/yr
- halloween deko xxl7K/yr
- halloween deko indoor11K/yr
- halloween deko draußen20K/yr
- halloween deko tür19K/yr
- halloween gartendeko11K/yr
- halloween artikel6K/yr
Top halloween party products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horror Filme Figuren Holzlöffel Halloween Kochen Lustige Deko 5-teiliges
DaceStar€13.564.5★825 rev
CSLGDMAI Halloween Fensterdeko Gruselig Horror Fenster Dekoration für Halloween Spuk Deko für Fenster Tür & Garten Gruselige Deko Außen & Innen Geist Aufdruck für Horror Party
CSLGDMAI€3.484.0★20 rev
Nemesis Now Baphomet None Kerzenständer Standard Polyresin Geschenke Gothic Horror Rockwear
Nemesis Now€16.144.6★504 rev
XONOR Halloween gefälschte blutige abgetrennte Hände Füße gebrochene Körperteile für Spukhaus Halloween Zombie Party Dekorationen 7 Stück
XONOR€14.714.3★316 rev
TRIXES Schwarz-Goldener Sprechender Halloween - Spiegel mit Gruseligem Bild - Doppelsensor - Bewegung und Ton aktivierte - Spukhaus Dekoration
TRIXES€19.684.2★1,304 rev
Newest
by launch date
Nymora Schwarze Halloween Deko Gruselige Geister Halloween Geburtstagsbanner Halloween Deko Innen & Halloween Party Deko Kinder für Gruselparty
Nymora€6.755 rev
Hitchuey Geburtstagsdeko Halloween Set 45-teilig Buchstabenbanner Wirbelhaken Wabenbälle Fledermäuse und Kürbis Dekoballons Zubehör für Halloween Party und Geburtstagsfeier
Hitchuey€6.484 rev
Spetsbst Halloween Türvorhang Deko 215 × 108CM Halloween Tuch Horror Tür Fenster Vorhänge Spukhaus Deko Outdoor Indoor Party Gruseliges Partydekoration (Blutflecken)
Spetsbst€5.9813 rev
Party Tischdecke Schwarz Glitzer - Geburtstag Tischdecken Foil Wasserabweisend Einweg Deko für Abi Abschluss Stranger Geburtstag New Year Silvester Grusel Halloween Hexen Gespenster Neujahr Party
GREATRIL€6.50533 rev
2m Halloween Riesiges Spinne Halloween Deko Outdoor Garten Gruselig Spinne Groß Set mit Groß Spinnennetz Deko & 20 Mini Spinnen für Garten Outdoor & Party Horror Draußen
NHYDZSZ€10.8747 rev
Trending
90-day click momentumHitchuey Geburtstagsdeko Halloween Set 45-teilig Buchstabenbanner Wirbelhaken Wabenbälle Fledermäuse und Kürbis Dekoballons Zubehör für Halloween Party und Geburtstagsfeier
Hitchuey€6.484.4★
Nemesis Now Baphomet None Kerzenständer Standard Polyresin Geschenke Gothic Horror Rockwear
Nemesis Now€16.144.6★
Spetsbst Halloween Türvorhang Deko 215 × 108CM Halloween Tuch Horror Tür Fenster Vorhänge Spukhaus Deko Outdoor Indoor Party Gruseliges Partydekoration (Blutflecken)
Spetsbst€5.983.7★
SSZJ Hellraiser Puzzlebox abnehmbar und drehbar verformbar geeignet für Kinder und Erwachsene Puzzlebox gruseliger Film
SSZJ€15.534.5★
MIJOMA Sargregal aus Holz für Gothic-Dekoration Hexenregal Wand- & Tisch-Deko Oddities Hängeregal Sarg Make-up Regal freistehend schwebend Mattschwarz 35x18x9 cm
MIJOMA€24.694.3★
What buyers say about halloween party
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Sehr scharf”
“Absolut cooles Design, liegt gut in der Hand, schneidet wie die Hölle”
“er ist sehr Robust”
“Hält was sie verspricht”
“Hellraiser Würfel super Geschenk”
“Passt”
“Der Preis von ca. 11€ ist für die Qualität auch vollkommen ok”
“Die lustige Frage für Gäste-WC besucher”
“Sie schneidet richtig gut”
What buyers complain about
“Rutschig”
“Sah auf den Bildern anders aus, was zum Glück nicht stört”
“Nach sehr kurzer Zeit total Stumpf”
“Schade ums Geld”
“Er funktioniert nicht”
“qualität nicht vorhanden”
“Nicht wiederverwendbar”
“Blech zu dünn”
“Blech zu dünn”
Top return reasons
Common questions
- Is halloween party profitable to sell on Amazon Germany?
- The niche generates €19K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +63.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the halloween party niche?
- 29 brands and 49 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in halloween party?
- Top complaints mined from reviews: Griff, beworben Vs Tatsächliches Produkt, Haltbarkeit. The return rate is 1.5%.
- When does demand for halloween party peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 57.7× the quietest.
- What does it cost to enter the halloween party niche?
- Listings span €3.48–€28.87; the average listing price is €10.94 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.