Is Halloween Party profitable to sell on Amazon Germany?

Flapen scores Halloween Party 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €19K a year across 29 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +63.9% in the last 90 days.

How competitive is the Halloween Party niche on Amazon Germany?

29 brands and 49 sellers compete in Halloween Party on Amazon Germany. The top 5 Halloween Party products take 28% of clicks, and the top 5 brands take 28%.

What do buyers complain about in Halloween Party?

Halloween Party buyers on Amazon Germany complain most about Griff, beworben Vs Tatsächliches Produkt, and Haltbarkeit. An estimated 1.5% of orders come back.

When does demand for Halloween Party peak?

Search demand for Halloween Party on Amazon Germany peaks in Sep–Oct–Nov, and the busiest month runs 57.7× the quietest.

What does it cost to enter the Halloween Party niche?

Halloween Party sells for €10.94 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.48 to €28.87. The average product has 420 reviews, the count a new listing must catch up to.

Halloween Party

Maybe

The top 5 brands take only 28% of clicks. But shoppers spend an estimated $19K a year here, so Halloween Party is a Maybe.

Filters No Dominant Brand

Flapen Score: 58
58 / 100Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size: €19K/yr287K searches / yr
90-day growth: +63.9%search demand this quarter
Competition: 28%top-5 click share · 29 brands · 49 sellers

Flapen Score

Halloween Party against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Halloween Party is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Halloween Party market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Party 287K times last year and spent an estimated €19K. The top 5 brands take 28% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months: 287K
Growth, 90 days vs prior 90: +63.9%
Conversion, latest week: 0.6%
Market size, estimated: €19Ka year
Peak month: October57.7× the quietest month
Top search term: horror deko27K searches a year

02 · Price

A sale here is worth €10.94.

Listings sell for €10.94 on average, from €3.48 to €28.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €10.94 that is €0 to €1K a year per listing.

Average price: €10.94under the $15 to $100 sweet spot
Price range: €3.48–€28.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.6% of listings are out of stock. The average listing ranks #622 within Partyzubehör & Dekoration. It carries 420 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 100%
Out of stock, average day: 36.6%
Average rank: #622in Partyzubehör & Dekoration
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 420per listing
Listings tracked: 29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Halloween Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

28%

Top 20: 79%

Top-5 click share

28%

Top 20: 79%

Open market

67%

Brand 16%
Brand 26%
Brand 36%
Brand 45%
Brand 55%
Brand 65%

Demand

Halloween Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 57.7×

Search terms

Top Halloween Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

horror deko27K/yr +31.7%0.4% conv.
halloween party33K/yr +92.9%0.6% conv.
halloween party deko25K/yr +38.6%0.4% conv.
halloween deko kinder34K/yr +144.8%0.0% conv.
halloween deko xxl7K/yr +298.9%0.0% conv.
halloween deko indoor11K/yr +286.1%0.3% conv.
halloween deko draußen20K/yr +155.3%0.3% conv.
halloween deko tür19K/yr +357.9%0.0% conv.
halloween gartendeko11K/yr +308.6%0.0% conv.
halloween artikel6K/yr +91.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Halloween Party

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Griff”

1.5%of orders come back

“Rutschig”

A buyer, on “Griff”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common Halloween Party questions

Answered from the same tracked data.

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