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Halloween Decke

Fail

Shoppers spend an estimated $2K a year here, so Halloween Decke is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€2K/yr201K searches / yr
90-day growth
+404.6%search demand this quarter
Competition
69%top-5 click share · 14 brands · 38 sellers

Flapen Score

Halloween Decke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Halloween Decke is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Decke market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Decke 201K times last year and spent an estimated €2K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +404.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+404.6%
Conversion, latest week
0.1%
Market size, estimated
€2Ka year
Peak month
October155.9× the quietest month
Top search term
halloween decke55K searches a year

02 · Price

A sale here is worth €19.05.

Listings sell for €19.05 on average, from €9.25 to €31.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €19.05 that is €0 to €2K a year per listing.

Average price
€19.05inside the $15 to $100 sweet spot
Price range
€9.25–€31.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 36.7% of listings are out of stock. The average listing ranks #683 within Bettwaren & Bettwäsche. It carries 455 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
36.7%
Average rank
#683in Bettwaren & Bettwäsche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
455per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Decke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

38

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Brand 135%
  • Brand 228%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Halloween Decke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26NovDecFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 155.9×

Search terms

Top Halloween Decke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween decke55K/yr
  • herbst decke44K/yr
  • halloween blanket10K/yr
  • kürbis decke12K/yr
  • halloween kuscheldecke9K/yr
  • decke halloween6K/yr
  • kuscheldecke halloween6K/yr
  • kuscheldecke herbst15K/yr
  • decke herbst12K/yr
  • herbst decke kürbis4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Decke

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Weiches Gefühl”
20%of negative reviews mention “Farbe”
2.1%of orders come back
“Farbe stimmt nicht”
A buyer, on “Farbe”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Halloween Decke questions

Answered from the same tracked data.