Is Hai profitable to sell on Amazon Germany?

Flapen scores Hai 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €39K a year across 41 tracked products. 5 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew +22.3% in the last 90 days.

How competitive is the Hai niche on Amazon Germany?

26 brands and 301 sellers compete in Hai on Amazon Germany. The top 5 Hai products take 44% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Hai?

Hai buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Qualität insgesamt. An estimated 1.1% of orders come back.

What does it cost to enter the Hai niche?

Hai sells for €19.50 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.12 to €88.38. The average product has 1,157 reviews, the count a new listing must catch up to.

Hai

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 0.4% of searches, so Hai is a Maybe.

Flapen Score: 54
54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size: €39K/yr516K searches / yr
90-day growth: +22.3%search demand this quarter
Competition: 44%top-5 click share · 26 brands · 301 sellers

Flapen Score

Hai against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Hai is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Hai market on Amazon at a glance

Shoppers on Amazon Germany searched for Hai 516K times last year and spent an estimated €39K. The top 5 brands take 62% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months: 516K
Growth, 90 days vs prior 90: +22.3%
Conversion, latest week: 0.4%
Market size, estimated: €39Ka year
Top search term: hai430K searches a year

02 · Price

A sale here is worth €19.50.

Listings sell for €19.50 on average, from €3.12 to €88.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.50 that is €0 to €2K a year per listing.

Average price: €19.50inside the $15 to $100 sweet spot
Price range: €3.12–€88.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #749 within Bettwaren & Bettwäsche. It carries 1,157 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 10.9%
Average rank: #749in Bettwaren & Bettwäsche
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 1,157per listing
Listings tracked: 41

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 5Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Hai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

301

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

34%

Brand 129%
Brand 215%
Brand 38%
Brand 46%
Brand 54%
Brand 63%

Demand

Hai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Hai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hai430K/yr +29.0%0.1% conv.
lego hai24K/yr -12.9%3.5% conv.
lego fisch15K/yr -19.6%0.7% conv.
hai deko10K/yr +29.4%0.4% conv.
haifisch9K/yr +11.4%0.6% conv.
lego meerestiere8K/yr -24.0%1.7% conv.
lego wal5K/yr -8.8%0.1% conv.
lego fische6K/yr -16.7%0.6% conv.
hai lego4K/yr +2.8%3.0% conv.
lego orca4K/yr -14.1%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Hai

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Spaß/Unterhaltungserlebnis”

14%of negative reviews mention “Gesamtgröße”

1.1%of orders come back

“Wirklich groß - habe ich unterschätzt”

A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Hai questions

Answered from the same tracked data.

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