Hai
MaybeAn estimated 1.1% of orders come back. But buyers convert on only 0.4% of searches, so Hai is a Maybe.
- Flapen Score
- 54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 4854
- Market size
- €39K/yr516K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 301 sellers
Flapen Score
Hai against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Hai is stronger. Inside it, weaker.
Market
The Hai market on Amazon at a glance
Shoppers on Amazon Germany searched for Hai 516K times last year and spent an estimated €39K. The top 5 brands take 62% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 516K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €39Ka year
- Top search term
- hai430K searches a year
02 · Price
A sale here is worth €19.50.
Listings sell for €19.50 on average, from €3.12 to €88.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.50 that is €0 to €2K a year per listing.
- Average price
- €19.50inside the $15 to $100 sweet spot
- Price range
- €3.12–€88.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #749 within Bettwaren & Bettwäsche. It carries 1,157 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #749in Bettwaren & Bettwäsche
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 41
04 · Newcomers
5 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Hai products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Creator 3-in-1-Set Wilder Hai mit Schatztruhe - Kreatives Spielzeug & Konstruktionsspielzeug - Meerestiere Bauset mit Hai Figur - Geschenk für Kinder ab 8 Jahren mit 3 Bauoptionen - 31381
- Price
- €20.11
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 6mo ago

QUSLLIS Hai Kostüm Hai Decke Marshmallow Decke mit Kapuze Weicher Flanell Onesie Schlafsack Tragbare Decke für Erwachsene Kinder - XL
- Price
- €25.70
- Rating
- 4.2/5
- Reviews
- 658
- Age
- 2y ago

Dedoles Socken Kinder Mädchen Jungen Baumwolle viele lustige Designs Weihnachtssocken 1 Paar Farbe Blau Motiv Grauer Hai Gr. 27-30
- Price
- €5.83
- Rating
- 4.7/5
- Reviews
- 6,905
- Age
- 2y ago

LEGO Creator Bewohner der Tiefsee Spielzeug mit Meerestieren Figuren: Hai Krabbe Tintenfisch und Seeteufel Set für Kinder ab 7 Jahre 31088
- Price
- €21.84
- Rating
- 4.8/5
- Reviews
- 12,214
- Age
- 7y ago

POSSHE Hai-Nachtlicht 3D-Kristallkugel Hai-Lampe Unterwasser-Geschenke mit 16 Farbe Remote Upgraded 3 15 Zoll Ball für Raumdekoration Jungen Mädchen Geburtstag Xmas Cool Figuren Geschenke
- Price
- €16.19
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mnking Shark Slippers Schlappen Damen Herren Hai Hausschuhe Süß Cloud Haifisch Slides Sommer Rutschfest Badeschuhe XZ8660-LightGrey-EU36-37
- Price
- €14.18
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 5mo ago

SAGUARO Shark Slides Hausschuhe Herren Badelatschen Rutschfeste Badeschuhe Damen Strand Haifisch Schlappenl Lustig Slippers Hai Sommer Hausschuhe Blau 40/41
- Price
- €16.76
- Rating
- 4.2/5
- Reviews
- 1,823
- Age
- 4y ago

Mnking Shark Slippers Schlappen Damen Herren Hai Hausschuhe Süß Cloud Haifisch Slides Sommer Rutschfest Badeschuhe XZ8660-Blue-EU36-37
- Price
- €13.89
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 5mo ago

Fadezar Hausschuhe Damen Shark/Cow Winter Plüsch Pantoffeln Herren Flauschige Warme Hausschuhe Bequeme rutschfeste Flache Slippers Grau EU 35-36 (Sohlengröße 36-37)
- Price
- €13.06
- Rating
- 4.4/5
- Reviews
- 855
- Age
- 1y ago

SAGUARO Shark Slides Hausschuhe Herren Badelatschen Rutschfeste Badeschuhe Damen Strand Haifisch Schlappenl Lustig Slippers Hai Sommer Hausschuhe Schwarz 38/39
- Price
- €15.88
- Rating
- 4.2/5
- Reviews
- 1,823
- Age
- 4y ago
Newest
by launch date
Mnking Shark Slippers Schlappen Damen Herren Hai Hausschuhe Süß Cloud Haifisch Slides Sommer Rutschfest Badeschuhe XZ8660-LightGrey-EU36-37
- Price
- €14.18
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 5mo ago

Mnking Shark Slippers Schlappen Damen Herren Hai Hausschuhe Süß Cloud Haifisch Slides Sommer Rutschfest Badeschuhe XZ8660-Blue-EU36-37
- Price
- €13.89
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 5mo ago

LEGO Creator 3-in-1-Set Wilder Hai mit Schatztruhe - Kreatives Spielzeug & Konstruktionsspielzeug - Meerestiere Bauset mit Hai Figur - Geschenk für Kinder ab 8 Jahren mit 3 Bauoptionen - 31381
- Price
- €20.11
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 6mo ago

LEGO Creator 3-in-1-Set Meerestiere: Wunderschöne Delfine - Tierfiguren - Set mit 3 Optionen: Delfine Seepferdchen & Krabbe - Spielzeug für Kinder ab 9 Jahren - Geschenk für Mädchen & Jungen - 31385
- Price
- €30.09
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 6mo ago

kiothdre Hai Bausatz mit Mechanische Drehbare Tier Hai Bauspielzeug Meerestier Bausteine mit Ständer Kreative Haispielset Geschenke für Kinder Jungen 6-12 Jahre
- Price
- €22.21
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
301
Est. top-5 brand share
62%
Top 20: 94%
Est. top-5 click share
44%
Top 20: 79%
Open market
34%
- LEGO29%
- QUSLLIS15%
- Dedoles8%
- SAGUARO6%
- Mnking4%
- INSOON3%
Demand
Hai search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Hai search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hai430K/yr
- lego hai24K/yr
- lego fisch15K/yr
- hai deko10K/yr
- haifisch9K/yr
- lego meerestiere8K/yr
- lego wal5K/yr
- lego fische6K/yr
- hai lego4K/yr
- lego orca4K/yr
Reviews and returns
What reviews say buyers love and hate about Hai
We read the reviews and the return reasons for every product selling here.
“Wirklich groß - habe ich unterschätzt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hai questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









