Is Haarpinsel profitable to sell on Amazon Germany?

Flapen scores Haarpinsel 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €22K a year across 11 tracked products. Search demand grew +145.6% in the last 90 days.

How competitive is the Haarpinsel niche on Amazon Germany?

7 brands and 80 sellers compete in Haarpinsel on Amazon Germany. The top 5 Haarpinsel products take 78% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Haarpinsel?

Haarpinsel buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, and Hartes Gefühl. An estimated 0.3% of orders come back.

When does demand for Haarpinsel peak?

Search demand for Haarpinsel on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 19.8× the quietest.

What does it cost to enter the Haarpinsel niche?

Haarpinsel sells for €4.51 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.19 to €6.72. The average product has 2,449 reviews, the count a new listing must catch up to.

Haarpinsel

Fail

Prices span $2.19–$6.72, mostly outside the sweet spot, so Haarpinsel is a Fail.

Filters Trending

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €22K/yr48K searches / yr
90-day growth: +145.6%search demand this quarter
Competition: 78%top-5 click share · 7 brands · 80 sellers

Flapen Score

Haarpinsel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Haarpinsel is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Haarpinsel market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarpinsel 48K times last year and spent an estimated €22K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +145.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months: 48K
Growth, 90 days vs prior 90: +145.6%
Conversion, latest week: 10.2%
Market size, estimated: €22Ka year
Peak month: August19.8× the quietest month
Top search term: haarpinsel26K searches a year

02 · Price

A sale here is worth €4.51.

Listings sell for €4.51 on average, from €2.19 to €6.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €4.51 that is €1K to €2K a year per listing.

Average price: €4.51under the $15 to $100 sweet spot
Price range: €2.19–€6.72
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €1K–€2K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Malen. It carries 2,449 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 91%
Out of stock, average day: 0.0%
Average rank: #70in Malen
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 2,449per listing
Listings tracked: 11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Haarpinsel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Brand 163%
Brand 211%
Brand 37%
Brand 46%
Brand 56%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

Haarpinsel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 19.8×

Search terms

Top Haarpinsel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haarpinsel26K/yr +64.7%5.3% conv.
haarpinsel set12K/yr +376.2%9.6% conv.
haarpinsel 83K/yr >1,000%11.1% conv.
haarpinsel 42K/yr +706.9%6.3% conv.
haarpinsel 4 8 125K/yr >1,000%8.8% conv.

Reviews and returns

What reviews say buyers love and hate about Haarpinsel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Qualität insgesamt”

0.3%of orders come back

“Sehr billig produzierte Pinsel für Anfänger/Kinder zum Üben”

A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Haarpinsel questions

Answered from the same tracked data.

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