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56

gummibesen

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 18Conversion 75Competition 51Returns 95Price range 60Avg price 73Brand share 76Review moat 57Quality gap 67

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.80

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.50–€27.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,225.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€154K

€154K/yr · 147K searches

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, gummibesen is a €154K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gummibesen market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€148K–€185K
units × avg price
Conversion rate
7.1%
Avg BSR
#46
Page quality
0%
Prime
76%
Sponsored
90%
Out of stock
13.1%
Avg brand age
51 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

79

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

33%

  • MR.SIGA16%
  • Novaliv12%
  • SWETHAW11%
  • Leifheit11%
  • Peggy Perfect9%
  • AMFUN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
6K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top gummibesen search terms

  • gummibesen49K/yr
  • gummibesen mit stiel39K/yr
  • besen gummiborsten8K/yr
  • gummibesen mit abzieher7K/yr
  • gummibesen set6K/yr
  • gummibesen tierhaare7K/yr
  • silikonbesen6K/yr
  • besen mit gummiborsten5K/yr
  • friseurbesen4K/yr
  • besen gummi4K/yr
All search terms

Top gummibesen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€6K8%€12K12%€18K16%€25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about gummibesen

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung19%

“schrubber”

Qualität insgesamt19%

“Real good produkt”

Preis-Leistungs-Verhältnis15%

“Gutes Produkt für einen fairen Preis”

Stärke7%

“Super robusten Besen”

beworben Vs Tatsächliches Produkt7%

“erfüllt seinen Zweck”

Effizienz5%

“Auch auf Fliesen und im Außenbereich funktioniert er einwandfrei”

Benutzerfreundlichkeit5%

“Super Handhabung,”

Gesamtgröße3%

“Passt”

Haustierfreundlich2%

“Sehr gut für Hundehaare”

Nassreinigung2%

“Der Bessen läßt sich perfekt mit Wasser abwaschen”

What buyers complain about

Gesamtgröße18%

“Schaufel finde ich sehr klein.”

Haltbarkeit10%

“Beim 2. Einsatz abgebrochen”

Geruch10%

“Umbedingt nicht kaufen, wenn Gummi so stinkt”

Stärke8%

“Wirkt fragil”

Benutzerfreundlichkeit7%

“Nicht nutzbar”

Preis-Leistungs-Verhältnis7%

“Total überbezahlt”

Qualität insgesamt7%

“Unteres Qualitätsmerkmal”

Rost/Korrodieren4%

“Rost”

Form/Stil4%

“Sehr kurzer Stil”

Hartes Gefühl3%

“Leider sehr harter Gummi”

Top return reasons

Funktionalität insgesamt16%
Gesamtgröße16%
Geruch10%
Defekt Material/Teile7%
Qualität insgesamt7%
Materialqualität4%
Haltbarkeit4%
Weiches Gefühl4%
beworben Vs Tatsächliches Produkt3%
Kompatibilität – insgesamt3%

Common questions

Is gummibesen profitable to sell on Amazon Germany?
The niche generates €154K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the gummibesen niche?
16 brands and 79 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in gummibesen?
Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Geruch. The return rate is 0.9%.
When does demand for gummibesen peak?
Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the gummibesen niche?
Listings span €6.50–€27.49; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.