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Gugelhupfform

Fail

Demand is soft, at -42.5% this quarter, so Gugelhupfform is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€350K/yr442K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
44%top-5 click share · 13 brands · 75 sellers

Flapen Score

Gugelhupfform against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Gugelhupfform is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gugelhupfform market on Amazon at a glance

Shoppers on Amazon Germany searched for Gugelhupfform 442K times last year and spent an estimated €350K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €350K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
4.7%
Market size, estimated
€350Ka year
Peak month
February2.0× the quietest month
Top search term
gugelhupfform222K searches a year

02 · Price

A sale here is worth €16.68.

Listings sell for €16.68 on average, from €7.11 to €28.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €16.68 that is €4K to €8K a year per listing.

Average price
€16.68inside the $15 to $100 sweet spot
Price range
€7.11–€28.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #36 within Backen. It carries 853 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
11.8%
Average rank
#36in Backen
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
853per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Gugelhupfform products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

75

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 96%

Open market

15%

  • Brand 138%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Gugelhupfform search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Gugelhupfform search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gugelhupfform222K/yr
  • gugelhupf backform108K/yr
  • gugelhupf15K/yr
  • guglhupfformen8K/yr
  • backform gugelhupf14K/yr
  • gugelhupfform 24 cm10K/yr
  • gugelhupfform emaille6K/yr
  • gugelhupfform groß11K/yr
  • marmorkuchenform8K/yr
  • kuchenform gugelhupf7K/yr

Reviews and returns

What reviews say buyers love and hate about Gugelhupfform

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Lackqualität”
1.9%of orders come back
“Beschichtung löst sich ab”
A buyer, on “Lackqualität”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gugelhupfform questions

Answered from the same tracked data.